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Announcing the expanded Bing Partner Program

As Bing gains momentum and the Bing Network grows around the globe with 31.9% share in the United States,23.3% in the United Kingdom and 14.1% in Australia Microsoft and Bing's open partnership approach continues to foster valuable business collaboration with agencies, technology partners and SMB partners to achieve more together.

We are excited to announce the expanded Bing Partner Program recognizing partners who have proven to be trusted advisors to their clients and have an in-depth understanding of the search advertising landscape. These qualified Bing partners are uniquely committed to providing the highest quality of service, technology and expertise to ensure their clients see success in search advertising.

The new expanded program is available to partners in the United States, select customers in Australia, Singapore and India and will soon be extended to Canada and Brazil and our 14 European markets.  

At its core, the Bing Partner Program is a relationship between Bing Ads and the most competent and qualified partners in the advertising industry to ensure that our current and future clients exceed in their goals.

To qualify, partners must meet specific criteria with requirements on training, Bing Ads accreditation and business volume. Partners then receive extensive benefits including training, access to the latest Bing and Microsoft technology and APIs, marketing support, and recognition with a Partner Program badge and visibility in our Partner Directory. 

The new program also allows our top partners, who have proven their commitment to Bing and their clients over time, to distinguish themselves as Elite Partners. The Elite Partners have higher certification, volume and engagement requirements and work closely with Bing to shape our roadmap. These partners also receive access to exclusive events and in-person trainings, dedicated account management and deeper engagements with our engineering teams. They also get access to industry research, consumer trends, vertical insights, and co-marketing investment. Benefits may vary by geographical region to ensure we deliver the most relevant experience to our partners wherever they are.

Microsoft and Bing Ads are committed to providing world-class service to our customers and partners around the globe to empower them to do more. If you think you qualify, and are interested in becoming a Bing Partner, please talk to your Bing Ads representative, or write us at