Melbourne Cup Insights Deck Presentation Find audience trends before the Melbourne Cup Download the presentation There are 6 million horse-racing enthusiasts in Australia — that’s 30.2 percent of Australians.1 If you’re aiming to capture audiences searching for accessories, air travel and accommodation up till Melbourne Cup Day, data on audience behavior during that period can help you create an effective campaign strategy. With the help of the Melbourne Cup Insights deck, check out info and guidance such as: Bing search data: Get a close look at search traffic and behavior for sports betting, air travel and accommodations, and apparel. Plus, find optimal times to advertise and the must-have keywords. Tips for increasing return on investment. Adding ad extensions and making campaign changes based on seasonal audience behavior can help boost your campaign. Why advertise on Bing. Learn about the valuable Bing audience and how Bing’s market share in Australia is growing steadily. View or download our presentation and start planning your search campaigns for the race that stops the nation! 1. Source: Nielsen Consumer & Media View National Database, Apr '15 - Mar '16 | Base: 14+. Horse Racing Enthusiasts: response to interested in horse racing or “must see/always try to watch” Melbourne Cup on Free to Air TV.