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Get started
Sign up
Customer testimonials
Find a partner
Search engine marketing basics
SEM toolkit
For small business
What is Bing Ads?
Benefits of Bing Ads
Cost of Bing Ads
Import AdWords to Bing Ads
Value of paid search
Small business customer support
Contact sales
Solutions
Solutions overview
Advertising goals
Advertising goals overview
Increase ad clicks
Increase conversions
Get more phone calls
Increase store footfall
Sell your products online
Ad products
Ad products overview
Bing Shopping Campaigns
Sitelink Extensions
Structured Snippet Extensions
Callout Extensions
Call Extensions
More ad extensions
Audience targeting
Audience targeting overview
Universal Event Tracking
Remarketing
Location targeting
Device targeting
Custom Audiences
Tools
Tools overview
Bing Ads Editor
Bing Ads Intelligence
Keyword Planner
Bing Ads app
Ad Preview Tool
Web analytics
Insights
All Insights
Success stories
Audience data
Industry trends
Financial services
Retail
Tech and telecom
Travel
Search industry outlook
Resources
Support
Contact us
Free help getting started
Advertising techniques help
Ad platform health
Help
Forum
Webcasts
Training
Accreditation study guide
Bing Ads accreditation
Bing Partner program
Become a partner
Become an affiliate
Partner directory
Policies
Agency resources
Developer resources
Blog
Sign up
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Learn the policies on making great ads
Bing Ads policies help advertisers learn what makes a great ad, as well as what is and isn’t allowed in them. We review ads and keywords based on these requirements to provide you and your customers with a great experience on our advertising network. You are required to comply with all Bing Ads policies. Please use the following policies to help your ads get approved quickly and to help avoid any resulting consequences or delays. We reserve the right to reject or remove any ad, at our sole discretion and at any time.
Ad content and style
Get help with writing and formatting your ad, and learn what content and user experiences are allowed.
Financial products and services
Review Bing policies and requirements related to advertisements for financial products and services.
Gambling and contests
Learn what markets allow ads for online gambling, lotteries, sweepstakes and contests and how to advertise them.
Intellectual property
Find requirements related to the use of trademark, logo and copyrighted content in your advertisements.
Pharmacy and health care
Get assistance with advertisements for surgery, medications, supplements and family planning.
Product Ads and media formats
Review Bing Ads guidelines about Product Ads, as well as ad extensions and other formats.
Relevance and quality
Get help with improving ad quality, such as keyword relevancy, ad copy and landing page experiences.
Restricted and disallowed content
Learn about our advertising policies related to specific types of content, products and services that are regulated or banned.
Traffic quality
Understand our traffic quality protection systems and get info about network protection, user safety and more.
User safety and privacy
Learn about privacy protection, misleading ads and proper software and download experiences.
Adult content
See Bing Ads guidelines for advertisers who are accepted into the adult advertising program.
See the
change log
for information on updates that have been made to Bing Ads policies.
Binding Arbitration Agreement and Class action waiver
If your principal place of business is in the United States, the
Class action waiver and binding arbitration agreement
applies to your participation in Bing Ads.
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