Ad policies and guidelines

Bing Ads policies help advertisers learn what makes a great ad, as well as what is and isn’t allowed in them. We review ads and keywords based on these requirements to provide you and your customers with a great experience on our advertising network. You are required to comply with all Bing Ads policies. Please use the following policies to help your ads get approved quickly and to help avoid any resulting consequences or delays. We reserve the right to reject or remove any ad, at our sole discretion and at any time.

Ad content and style

Get help with writing and formatting your ad, and learn what content and user experiences are allowed.

Financial products and services

Review Bing policies and requirements related to advertisements for financial products and services.

Gambling and contests

Learn what markets allow ads for online gambling, lotteries, sweepstakes and contests and how to advertise them.

Intellectual property

Find requirements related to the use of trademark, logo and copyrighted content in your advertisements.

Pharmacy and health care

Get assistance with advertisements for surgery, medications, supplements and family planning.

Product Ads and media formats

Review Bing Ads guidelines about Product Ads, as well as ad extensions and other formats.

Relevance and quality

Get help with improving ad quality, such as keyword relevancy, ad copy and landing page experiences.

Restricted and disallowed content

Learn about our advertising policies related to specific types of content, products and services that are regulated or banned.

Traffic quality

Understand our traffic quality protection systems and get info about network protection, user safety and more.

User safety and privacy

Learn about privacy protection, misleading ads and proper software and download experiences.

Adult content

See Bing Ads guidelines for advertisers who are accepted into the adult advertising program.

See the change log for information on updates that have been made to Bing Ads policies.

Binding Arbitration Agreement and Class action waiver

If your principal place of business is in the United States, the Class action waiver and binding arbitration agreement applies to your participation in Bing Ads.