Review the policies on this page to avoid disallowed and restricted products and services in your ads. Advertising for the following content, products, and services is either not permitted or subject to specific participation policies: alcohol; deceptive products and services; drugs and related paraphernalia; endangered and threatened species products or services; fireworks and explosives; infant feeding; tobacco and electronic cigarettes; and weapons, knives, firearms and ammunition.
Advertising must comply with all applicable law regulations and other requirements, including those requirements applicable to the promotion of alcohol to the public, disclaimers, notices and warnings.
All required disclaimers, age gating mechanisms and responsible drinking and health warnings must be present either on the ad copy or the landing page.
Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Advertising that promotes the online sale of alcohol is not allowed.
Advertising is not allowed for products and services whose purpose is to enable search users to bypass or deceive a public system, regulation, procedure or individual. This type of advertising includes:
Advertising of R4 mod chips for DVD players, CD players or game consoles are not allowed.
Advertising for radar detectors is prohibited.
Advertising is not allowed for the following:
Advertising that promotes the trading or sale of products or services derived from endangered or threatened species is not allowed. This Advertising for the sale and shipment of live animals is also prohibited. A few examples are included below. A complete list can be found in this document concerning wildlife-friendly online trade.
Advertising that facilitates the online sale of fireworks, explosives, hazardous material or pyrotechnic devices is not allowed.
Advertising that promotes the sale or use of formula, feeding bottles, rubber nipples or baby food of any kind is not allowed.
Advertising is generally allowed for products that are clearly intended for smoking cessation purposes. Advertising is not allowed for cigarettes, cigars, smokeless tobacco and other tobacco products. Advertising for electronic cigarettes, including the cartridges and liquid nicotine solutions that are used in such devices, is not allowed even if marketed as a smoking cessation product.
Advertising is allowed for smoking cessation products. Electronic cigarettes cannot be advertised even when marketed as smoking cessation.
Advertising for tobacco paraphernalia, such as humidors or cigarette rolling papers, is not allowed.
Advertising is not allowed that promotes firearms or weapons whose primary use is violence. Such content includes:
Advertising is not allowed that promotes functional firearms or weapons intended for use.
Advertising is disallowed for pepper spray, Tasers and stun guns.
Advertising is prohibited for martial arts and self-defense weapons, as well as paintball guns, air rifles and their integral parts.
Advertising is disallowed for mace, pepper spray and stun guns.
Use these links for more help with Bing Ads policies.