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Become a Bing Partner in Canada

Join the Bing Partner Program to be distinguished as a partner and receive free training, exclusive marketing and sales collateral, and technical support.

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What is the Bing Partner program?

At its core, the program is a relationship between Bing Ads and the most qualified Agencies, SMB partners and Technology partners in the advertising industry. Bing partners provide high quality service, technology and online marketing expertise to clients so that they achieve the best results with Bing Ads. Bing Ads provides support, service and solutions to marketing and advertising partners to ensure they can succeed with their clients.

The value of being a Bing Partner

Hear directly from our great Bing Partners on what they value about the partnership.

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Connect with potential clients and get exclusive access to Bing ads resources and more.*


Brand Association and Recognition

As a top partner, receive recognition by displaying the Bing Partner Program badge. We’ll make it easy for potential clients to find you by promoting your company in the Bing Partner Directory.

Marketing and Training

Get free training and marketing promotions and campaigns to help you achieve greater business results.

Technology Enablement

Receive technical support and access to the latest Microsoft and Bing technology to ensure you and your clients success in search advertising.


Bing Elite and Select marketing partners receive additional benefits such as access to exclusive partner events and in-person trainings, dedicated account management, deeper engagements with our engineering teams, access to research and the latest trends in consumer behavior, vertical specific insights, and co-marketing investments.

Get Industry Insights

Vertical industry, seasonal, audience insights and customer stories will provide the knowledge you need to find more customers and deliver greater results for your clients.

Get started today

If you are a Bing Ads Agency, SMB Partner or Technology Partner and are interested to see if you qualify to join the Partner program, we want to hear from you!