Are you interested in learning the latest travel industry trends, what loyalty really means and more specifically, how to best connect with those searching for the best fares and rates? As consumer habits and tastes have evolved in the past few years, the travel industry has experienced prolific change. One thing is clear, online travel is travel.
Join us for The Art and Science of Travel Industry SEM
. Bing Ads commissioned leading global travel market research firm, Phocuswright, to identify key trends impacting travel advertisers today. Join us on December 14th at 8 a.m. (PST) as we dig into the research with Judson Randolph, Senior Program Manager of Market Intelligence at Bing Ads. The topics covered will be as follows:
- Evolution of the travel industry
- The state of loyalty
- The end of alternative accommodations
- The arrival of in-destination experiences
We’ll also have Troy Scoffield, Insights Manager at Bing Ads, and Stein Broeder, Content Marketing Manager at Bing Ads, to guide travel advertisers in how to get ahead of the competition and put these insights into action on the Bing Network.
Learn the Art of Advertiser Science
The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You will get the latest Bing Ads research and expert insights as well as hear compelling customer stories. Together we will tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.
Register now and you can join us for the live webcast on December 14th at 8AM PST or view it in an on-demand format later and time when it is most convenient for you. Either way, you won’t want to miss this in-depth overview travel industry SEM.