Businesses around the world are facing digital disruption on an unprecedented scale and pace.
Learn how you can take advantage of these vast changes in new consumer interactions and technological advancements to build a more personalized and profitable engagement with customers.
Download the entire eBook or listen to our Braving Digital Transformation audio book on the go.
Download eBook or hear the audio book
Today’s consumers are increasingly inclined to move nimbly across digital platforms and between online experiences.
— from the “Braving Digital Transformation: the modern marketing multi-tool” e-book
Customers in context
Find out why intent is your new marketing advantage.
Preparing for the future of search
Industry leaders predict how search will engage with customers in the future, and see new 3Ps of marketing emerging in the digital age.
Digital assistants redefine digital marketing
Your customers are looking for you through their digital assistant.
Marketing in the age of digital transformation
Search engines have gone from solely aggregating information to really understanding a user’s intent.
March 23, 2017
Technology has forever changed the way we behave as consumers. Smart technology and apps, for example, have disrupted the way we shop, plan vacations, and even pay bills.
March 6, 2017
Remember the 4 Ps from your intro to marketing class? Price, product, promotion and place have been used over the past century by marketers as an organizing framework for the core elements of marketing.
February 1, 2017
Mobile usage is certainly growing, but does that mean that desktop is done?
Build and connect intelligent bots to intereact with your users naturally wherever they are, from text/sms to Skype, Slack, Office 365 mail and other popular services.