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Review the policies on this page to avoid disallowed and restricted products and services in your ads. Advertising for the following content, products, and services is either not permitted or subject to specific participation policies: alcohol; deceptive products and services; drugs and related paraphernalia; endangered and threatened species products or services; fireworks and explosives; infant feeding; tobacco and electronic cigarettes; and weapons, knives, firearms and ammunition.

Alcohol

Advertising must comply with all applicable law regulations and other requirements, including those requirements applicable to the promotion of alcohol to the public, disclaimers, notices and warnings.

Responsible drinking messaging

  • Advertising must not glorify or incite the consumption of alcohol, and should contain proper health warnings and responsible drinking messaging, such as “drink responsibly,” “do not drink and drive,” etc.
  • Targeting minors is not allowed. Advertising must not be directed toward individuals under the applicable minimum drinking age, or served in a context where it is highly likely it will be displayed to such individuals. This includes, but it is not limited to, the use of language, themes, expressions, graphic resources, audio or visual elements that may appeal to underage individuals, or using individuals who are or appear to be underage in promotional content or on the website.

All required disclaimers, age gating mechanisms and responsible drinking and health warnings must be present either on the ad copy or the landing page.

India, Indonesia

Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.

Malaysia, Thailand

Advertising that promotes the online sale of alcohol is not allowed.

Norway

Advertising that promotes the online sale of products with more than 2.5 percent alcohol by volume is not allowed.
 

Vietnam

  • Advertising that promotes hard alcohol is not allowed.
  • Advertising for products with 15 percent or less alcohol, such as beer and wine, is allowed as long as the associated landing pages do not sell other types of alcohol.

Deceptive products and services

Advertising is not allowed for products and services whose purpose is to enable search users to bypass or deceive a public system, regulation, procedure or individual. This type of advertising includes:

  • Essay-writing services and prewritten essays.
  • Fake IDs: Identification that is designed to disguise the accurate age, name or other characteristics of the holder.
  • Fake diplomas and education transcripts: Advertisements from institutions that provide fake education transcripts or diplomas or that promote web-based, unaccredited colleges that offer degrees.
  • Bypassing copyright protection: Products or services that circumvent copyright protection or products that have disabled copyright protection.
  • Evading traffic tickets: Any device or service that is designed to evade speed enforcement laws, including, but not limited to laser jammers, license plate sprays and license plate covers.
  • Hacking & cracking: Sites that provide information or services to evade or bypass security systems of any kind or illegally access or tamper with software, servers or websites.
  • Paid to click: Sites that offer to compensate users for clicking on ads or offers.
  • Cable descrambling equipment: Advertising that promotes devices for descrambling cable or satellite signals.
  • Beating drug tests: Products that facilitate or promote ways to "beat" a drug test.

Approved example

Need Essay Help?
www.contoso.com
We review your paper.
Get tips and better grammar!
Contoso Cable
www.contoso.com
The best cable TV shows!
The best prices and packages!
Get your license this time!
www.contoso.com
Best Driver’s Education booklet and resources – pass the test!

Disaproved example

Papers and assignments due?
www.contoso.com
We write for you!
Buy your “A” today!
Free Cable TV Shows
www.fabrikam.com
Watch premium cable shows!
Unscrambled For FREE!
Driver’s License with DUI
www.fabrikam.com
No test – No DMV
Get your Driver’s License now!

Policy



Essay-writing services or the sale of plagiarism are disallowed.  


Advertising that promotes devices for descrambling cable or satellite signals.  

Fake IDs or the unauthorized production of government or other official documents is not allowed.

Europe

Advertising of R4 mod chips for DVD players, CD players or game consoles are not allowed.

France, Germany, Netherlands

Advertising for radar detectors is prohibited.

Drugs and related paraphernalia

Advertising is not allowed for the following:

  • Advertising that facilitates the distribution, use or cultivation of illegal substances, substances of questionable legality, or substances whose primary purpose seems to be recreational mind alteration.
  • Advertising that facilitates the distribution of drug paraphernalia, which is defined as any legitimate equipment, product or material that is modified for making, using or concealing recreational drugs.

Endangered/ Threatened Species Products or Services

Advertising that promotes the trading or sale of products or services derived from endangered or threatened species is not allowed. This Advertising for the sale and shipment of live animals is also prohibited. A few examples are included below. A complete list can be found in this document concerning wildlife-friendly online trade.

  • Elephant ivory
  • Leopard, tiger, or lion hide/skin
  • Live animals such as tortoises or turtles
  • Rhino horns
  • Sale of tigers or other endangered/threatened animals
  • Shark fins
  • Whale or dolphin hunting trips

Fireworks and explosives

Advertising that facilitates the online sale of fireworks, explosives, hazardous material or pyrotechnic devices is not allowed.


Infant feeding

Brazil, India, Vietnam

Advertising that promotes the sale or use of formula, feeding bottles, rubber nipples or baby food of any kind is not allowed.


Tobacco and electronic cigarettes

Advertising is generally allowed for products that are clearly intended for smoking cessation purposes. Advertising is not allowed for cigarettes, cigars, smokeless tobacco and other tobacco products. Advertising for electronic cigarettes, including the cartridges and liquid nicotine solutions that are used in such devices, is not allowed even if marketed as a smoking cessation product.

Approved example

Stop smoking now!
www.contoso.com
Nicotine gum is the answer
Best way to quit now!

Disaproved example

Quit Smoking E-Cig!
www.contoso.com
Smart electronic way to
quit smoking for forever!

Policy

Advertising is allowed for smoking cessation products. Electronic cigarettes cannot be advertised even when marketed as smoking cessation.


Denmark

Advertising for tobacco paraphernalia, such as humidors or cigarette rolling papers, is not allowed.


Weapons, knives, firearms and ammunition

Advertising is not allowed that promotes firearms or weapons whose primary use is violence. Such content includes:

  • Knives as weapons
    • Knives that are positioned as weapons or whose primary use is violence, including switchblade knives, disguised knives, buckle knives, lipstick case knives, air gauge knives, knuckle knives and writing pen knives.
  • Firearms, ammunition and integral parts
    • Guns capable of firing a projectile by using an explosive charge; for example, rifles, shotguns, handguns, semi-automatic or automatic guns, potentially functional replicas or antiques and blank guns.
    • Ammunition; for example, bullets and cartridges.
    • Integral parts, including magazines, stocks, trigger assemblies, hammers, pulls, firing pins, barrels, silencers and converters.
  • Militia ordnance and grenades
    • Ordnance (military weaponry, ammunition and related parts), even if the item is unserviceable or has been "demilitarized.”
    • Grenades, including metal military practice grenades, rifle grenades, dummy grenades, grenade launcher attachments and mines.
  • Other weapons
    • Brass, plastic or metal knuckles.
    • Leaded canes, staffs, crutches or sticks.
    • Zip guns, sand clubs, saps or blackjacks.

Approved example

Fantasy and Sci-fi Weaponry
www.contoso.com
We carry the best in
replicas and
historical imitations!

Disaproved example

Get protected!
www.contoso.com
Find the best switchblades,
brass knuckles and more!

Policy

Advertising is not allowed that promotes functional firearms or weapons intended for use.

Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Venezuela

Advertising is disallowed for pepper spray, Tasers and stun guns.

 

Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam

Advertising is prohibited for martial arts and self-defense weapons, as well as paintball guns, air rifles and their integral parts.

Europe

Advertising is disallowed for mace, pepper spray and stun guns.

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