Mobile searchers are your customers. They shop, research and buy in real time and on the move, now faster than ever. In fact, half of all smartphone usage in Canada is done shopping and searching outside of the home.1 Even in-store, 41% of Canadians look up product information, 37% compare prices, and 29% look up product reviews.2
With Bing Ads mobile advertising, you can expand your reach to millions of these potential customers.
Microsoft Research and IPSOS, a market research firm, led an in-depth study with global mobile users to understand how smartphones influence the consumer’s path to purchase. We found that consumers rely on their mobile devices throughout all the stages of this process.3
This shortened conversion cycle reflects the added urgency of mobile searches.1 Whether a phone call, store visit or purchase, mobile users are ready to act immediately.
Mobile advertising with Bing Ads lets you be there to influence a shopper’s decisions in their “mobile moment."
See how customers use their smartphones during a purchase decision:
Mobile searches represent one third of the overall queries across the Bing Network. Bing Ads continues to invest in growing its overall search volume organically, through strategic and syndication partnerships, and across all major smartphones and operating systems.4
Bing’s strategic partnerships with industry leaders like Apple, Amazon and Yahoo add to the mobile search share in the network.
Bing Ads reaches all major mobile operating systems, dozens of OEMs and thousands of models. In fact, 70% of Bing Ads mobile queries are from iOS platforms.