Keep up with your on-the-go audience
Mobile searchers are your customers. They shop, research and buy in real time and on the move, now faster than ever. In fact, half of all smartphone usage in Canada is done shopping and searching outside of the home.1 Even in-store, 41 percent of Canadians look up product information, 37 percent compare prices, and 29 percent look up product reviews.2
With Bing Ads mobile advertising, you can expand your reach to millions of these potential customers.
Mobile search influences throughout the consumer buying process
Microsoft Research and IPSOS, a market research firm, led an in-depth study with global mobile users to understand how smartphones influence the consumer’s path to purchase. We found that consumers rely on their mobile devices throughout all the stages of this process.3
70 percent of mobile conversions happen within five hours of mobile search
This shortened conversion cycle reflects the added urgency of mobile searches.1 Whether a phone call, store visit or purchase, mobile users are ready to act immediately.
Mobile advertising with Bing Ads lets you be there to influence a shopper’s decisions in their “mobile moment."
See how customers use their smartphones during a purchase decision:
Mobile searches represent one third of the overall queries across the Bing Network. Bing Ads continues to invest in growing its overall search volume organically, through strategic and syndication partnerships, and across all major smartphones and operating systems.4
Bing partnerships = billions of mobile searches each month
Bing’s strategic partnerships with industry leaders like Apple, Amazon and Yahoo add to the mobile search share in the network.
Reach searchers on all mobile platforms
Bing Ads reaches all major mobile operating systems, dozens of OEMs and thousands of models. In fact, 70 percent of Bing Ads mobile queries are from iOS platforms.