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Keep up with your on-the-go audience
Mobile searchers are your customers. They shop, research and buy in real time and on the move, now faster than ever. In fact, half of all smartphone usage in Canada is done shopping and searching outside of the home.  Even in-store, 41 percent of Canadians look up product information, 37 percent compare prices, and 29 percent look up product reviews.

With Bing Ads mobile advertising, you can expand your reach to millions of these potential customers.

Mobile search influences throughout the consumer buying process
Microsoft Research and IPSOS, a market research firm, led an in-depth study with global mobile users to understand how smartphones influence the consumer’s path to purchase. We found that consumers rely on their mobile devices throughout all the stages of this process.

70 percent of mobile conversions happen within five hours of mobile search
This shortened conversion cycle reflects the added urgency of mobile searches. Whether a phone call, store visit or purchase, mobile users are ready to act immediately.

Mobile advertising with Bing Ads lets you be there to influence a shopper’s decisions in their “mobile moment."

 

See how customers use their smartphones during a purchase decision:

Shop: Looking for a product or service.
Share: Getting input from friends, family or social media.
Navigate: Route-finding to the store.
Purchase: Buying the product or service.
Evaluate: Giving feedback about their purchase.

Diagram showing the five steps of the purchase process: shop, share, navigate, purchase, evaluate.

Mobile search share is growing across Bing Network

Mobile searches represent one third of the overall queries across the Bing Network. Bing Ads continues to invest in growing its overall search volume organically, through strategic and syndication partnerships, and across all major smartphones and operating systems.

Bing partnerships = billions of mobile searches each month
Bing’s strategic partnerships with industry leaders like Apple, Amazon and Yahoo add to the mobile search share in the network.

  • Apple: Bing powers web search for Siri on iOS 7+, and Spotlight search for OSX Yosemite.

  • Amazon: Bing is the default search for Kindle Fire devices.

  • Yahoo: Since 2009, Bing has powered paid and organic search results across all of Yahoo’s proprietary and syndication networks, including Yahoo mobile.
Illustration of company logos showing partnerships between Bing and companies like Apple, Amazon and Yahoo.

Reach searchers on all mobile platforms
Bing Ads reaches all major mobile operating systems, dozens of OEMs and thousands of models. In fact, 70 percent of Bing Ads mobile queries are from iOS platforms.

Logos and partial screenshots of Windows Phone, iPhone and Android smartphone.

Campaign strategies to reach mobile consumers

  • Add your phone number.
    Put a clickable number in your ads with Call Extensions, to make it easy for customers to call you.

  • Target smartphones and tablets.
    Set bids to auto-adjust when your ads have a chance to appear in front of a mobile customer.

  • Focus on location.
    With targeting, define the geographic location for your ads to appear. With Location Extensions, help nearby customers easily find you.

  • Be mobile-friendly.
    Make your website look and work well on smaller, touch-screen devices.

Resources