Mobile searchers are your customers. They shop, research and buy in real time and on the move, now faster than ever. In fact, half of all smartphone usage in Canada is done shopping and searching outside of the home.1 Even in-store, 41% of Canadians look up product information, 37% compare prices, and 29% look up product reviews.2
With Bing Ads mobile advertising, you can expand your reach to millions of these potential customers.
Microsoft Research and IPSOS, a market research firm, led an in-depth study with global mobile users to understand how smartphones influence the consumer’s path to purchase. We found that consumers rely on their mobile devices throughout all the stages of this process.3
This shortened conversion cycle reflects the added urgency of mobile searches.1 Whether a phone call, store visit or purchase, mobile users are ready to act immediately.
Mobile advertising with Bing Ads lets you be there to influence a shopper’s decisions in their “mobile moment."
See how customers use their smartphones during a purchase decision:
Mobile searches represent one third of the overall queries across the Bing Network. Bing Ads continues to invest in growing its overall search volume organically, through strategic and syndication partnerships, and across all major smartphones and operating systems.4
Bing’s strategic partnerships with industry leaders like Apple, Amazon and Yahoo add to the mobile search share in the network.
Apple: Bing provides image search results for Siri on Apple devices.
Amazon: Bing is the default search for Kindle Fire devices.
Yahoo: Since 2009, Bing has powered paid and organic search results across all of Yahoo’s proprietary and syndication networks, including Yahoo mobile.
Bing Ads reaches all major mobile operating systems, dozens of OEMs and thousands of models. In fact, 70% of Bing Ads mobile queries are from iOS platforms.
Add your phone number.
Put a clickable number in your ads with Call Extensions, to make it easy for customers to call you.
Target smartphones and tablets.
Set bids to auto-adjust when your ads have a chance to appear in front of a mobile customer.
Focus on location.
With mobile targeted advertising, you define the geographic location where your ads will appear. With Location Extensions, you can help nearby customers easily find you.
Make your website look and work well on smaller, touch-screen devices.