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Axel Steinman

VP International Strategic Search Sales, Microsoft Search Advertising

BLOG POSTS BY Axel Steinman

The Power of Search for Marketing

Search advertising represents the majority of all adspend today and is set to grow $60B by 2021.* With good reason. Search intelligence is a source of insight, drives real-time consumer actions and enables marketers to connect to the people that matter today. What is more, search is integral to powering Artificial Intelligence, helping make the connections between people, places, things and brands.

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Unlocking the power of search for CMOs - my Cannes Conversation

There are two fundamental changes to the role of the CMO in the time of digital transformation – ownership of the entire customer experience journey and, the need to harness data insight invaluable to the wider business. CMOs are stepping up to lead through a time of transformation in redefining customer experience and search intelligence is empowering them in their quest.

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Join Microsoft at Cannes Lions Festival of Creativity 2017

The 64th edition of the Cannes Lions Festival of Creativity is a week away. We’ve got a host of speakers to cover topics ranging from the role of search in intelligent innovation that assists CMOs with digital transformation to authenticity in causal marketing to women in STEM. Whether you plan to be there in person or listen in, the Bing Ads team is making it possible for you to follow the action.

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Top three themes discussed at 2017’s Advertising Week Europe

We’re sad to say that Advertising Week Europe is over for another year – but what a successful week it was for Bing and Microsoft! We led keynotes, participated in panel sessions, hosted partners and customers, made a lot of valuable connections and shared our insights – not to mention the pleasure of hosting the famous Wrap Party at KOKOs!

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Bing Partner Program launches across EMEA

Over the past year, Bing has continued its momentum in global growth to truly become bigger than you think. Currently holding over 25% market share in the United Kingdom and over 10% in an additional 6 markets across Europe, Bing’s open partnership approach continues to foster an ecosystem of valuable business collaboration that includes agencies, resellers and tool providers, to help advertisers and partners get the most out of Bing Ads

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