22 March 2017
3-minute read
The explosion of data has made a lot of things possible. Brands now have greater visibility of their audience than ever before and are able to shape customer-centric models to suit their audience. Thanks to the inexorable rise of social media, we can now tie this information to browsing behaviors across multiple devices. Add to this the rapid ascendency of the Internet of Things (IoT), data volumes are set to grow further.
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