06 August 2020
1-minute read
As we transition from crisis to recovery, we are witnessing a shift from the panic buying of staple goods to the resurgence of industries such as retail and travel as consumer optimism returns alongside the easing of lockdown restrictions.
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15 May 2020
2-minute read
British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.
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15 April 2020
2-minute read
Leading online retailer MandM Direct uses audience targeting efficiencies of In-market Audiences and Product Audiences to heighten performance.
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26 March 2020
1-minute read
The global travel company TUI saw the opportunity with Microsoft Advertising’s new features such as In-market Audiences, LinkedIn Profile Targeting, ad customisers and unique extensions like image and action extensions.
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24 March 2020
2-minute read
UK-based insurance provider Staysure specialises in travel insurance for the over-50s market. Looking for inspiration to differentiate their brand in a market dominated by insurance aggregators, Staysure came to Microsoft Advertising for help.
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