John Keegan

Rugby searches have increased dramatically on Bing in the UK as England host the 2015 Rugby World Cup. Year on year the number of rugby related searches on Bing have grown substantially in the UK from one international competition to the next. Search...

Understanding Quality Score and knowing how to improve it will not only improve your campaign performance, but could also save you money. So, what is Quality Score? Let’s start with this question: Who is going to win this race? It’s impossible to tel...

Understanding the search behaviour of your audience can significantly improve your online advertising performance. To highlight and demonstrate some of the Bing Ads reporting capabilities currently at your disposal, we’ve taken a closer look at all a...

For a successful online advertising campaign, your ads must appear in response to relevant search queries. But the placement of your ads on the results page can influence the extent of your success. Mainline ads appear above -and often below- the org...