Mascha Driessen

On the December 04, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.

European team plants the seeds of success

27 November 2019

2-minute read

Mascha Driessen

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Here at Microsoft, we’re passionate about building a sustainable future–and we’re doing so one tree at a time. I was so proud to hear that Microsoft Advertising had officially announced its new mission to plant 250,000 trees by July 2020.

Sweden Search Summit launches in Stockholm

14 November 2019

3-minute read

Mascha Driessen

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The launch of the first ever Sweden Search Summit drew large crowds from across the Swedish search advertising industry, all of whom came to learn from international search experts about how they can grow their local search market.

The role that mobile devices play in consumers’ everyday decision making process is unequivocal, however the media industry has yet to crack the nut of understanding how best to engage with consumers on them. After all, according to the IAB, only 42 ...

IAB Netherlands and DDMA will host the third edition of Friends of Search in ‘De Kromhouthal’ in Amsterdam on Thursday February 11th. The number one search event in the Netherlands recently announced that they have sold all available 500 tickets. The...