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Rik van der Kooi

Corporate Vice President, Microsoft Search Advertising


BLOG POSTS BY Rik van der Kooi

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Microsoft Audience Network: A smarter way to target your ideal customer

Reach the Audience that Matters Most

The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. The Microsoft Audience Network offers advanced audience targeting and brand safe native placements. We recognize that the industry is ever changing, customer-centricity matters more than ever to businesses, and AI is transforming how marketers and brands engage with their customers.

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Moving Search Forward

Today, I’m excited to announce a renewed search alliance with Yahoo. The agreement opens up significant opportunities in our partnership, enabling both partners to improve the search experience, create value for advertisers, and establish ongoing sta...

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