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Unlocking the power of search for CMOs - my Cannes Conversation

There are two fundamental changes to the role of the CMO in the time of digital transformation – ownership of the entire customer experience journey and, the need to harness data insight invaluable to the wider business. CMOs are stepping up to lead through a time of transformation in redefining customer experience and search intelligence is empowering them in their quest.

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Last call for Standard Text Ads creation support

We are providing an update on Standard text ads and best practices for Expanded Text Ads. We are planning to end support for adding and editing standard text ads on July 31. At that point, advertisers can view, but no longer able to create new standard text ads or edit current standard text ads. It is important to note that standard text ads will continue to be served alongside Expanded Text Ads.

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Listen: Three trends that will impact search marketing.

Talking about the trends impacting search marketing is especially sexy right now because that means talking about artificial intelligence, virtual reality and voice engagement. Search marketing is outgrowing the search box. These technologies aren’t just hot buzzwords; they’re truly fantastic technologies that will have an impact on digital marketing and on search marketing specifically.

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