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adidas and Microsoft showcase the power of Bing Ads at Friends of Search in Amsterdam

 Friends of Search

IAB Netherlands and DDMA will host the third edition of Friends of Search in ‘De Kromhouthal’ in Amsterdam on Thursday February 11th. The number one search event in the Netherlands recently announced that they have sold all available 500 tickets. The program for this year’s edition looks impressive. The host of this year’s edition is Bas van den Beld, European Search Personality of the Year 2015, and speakers from Searchmetrics, Toprank and Wordstream will come to the stage just like Bing Ads and adidas.

Bing Ads will be well represented this year with a Bing Ads team that’s available to answer any questions and a key note presentation from Sam Benson (adidas) and Adrian Cutler (Microsoft) titled ‘adidas with Bing Ads, partnering for optimal digital fitness’.

Partnering for optimal digital fitness

adidas has recently had a big impact of their Bing Ads campaigns, and they will share how partnering with Bing Ads made that growth possible across multiple countries. During their presentation Adrian Cutler and Sam Benson will show how Bing Ads continues to grow and how this can impact online marketing campaigns of companies of any size. So if you are attending Friends of Search, make sure you come at 9.50am to Room 2.

Waiting list

As Friends of Search has sold out so fast, the organizers have opened up a waiting list. If you’re interested in joining this list, you can send an email to Otherwise, make sure that you follow Bing Ads on Twitter where we will share pictures and interesting quotes during the day. So keep an eye on our hashtags #fos16 and #BingAds!

 Have fun and connect with our Bing team onsite to learn more!