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Microsoft returns to Advertising Week Europe

Microsoft at Advertising Week Europe 2019.
Next week sees one of the most exciting fixtures in the European marketing calendar – the return of Advertising Week Europe. London is the epicentre of marketing and advertising in Europe. Many of the most established and the most inspiring, up and coming marketing brands have their headquarters in London, so we are delighted to once again be mixing with the great and the good of the industry at this flagship event.

Spanning four days, comprising over 200 events and welcoming over 35,000 guests from the world of marketing, it has become a must-attend since its inception in 2013. We’ve been present at every one and this year is no different. And we are going BIG!

Microsoft representatives will be out in force across the various events, championing three key themes – Creativity, Inclusive Marketing and AI for Good. From a Creativity perspective, we will be taking a close look at whether technology can realistically compete with the human brain when it comes to the creative process. Secondly, it’s no secret that brands across the globe have ramped up their Diversity & Inclusion initiatives internally and major steps have been achieved. However, we believe that Inclusion needs to be threaded through external marketing. Finally, the advances in AI are well documented and, while there has been some negative sentiment towards it, we believe we are at the stage where we can start highlighting the good that it can bring to our culture.

We also have three sessions taking place. Firstly, at 14.30 on Monday Jason Miller will be moderating a panel on the Tech Stars Stage on the intersection of creativity and Artificial Intelligence. Panellists from Verizon Media, Microsoft, Wunderman and IBM will be debating whether AI can be taught to be creative and how far it should be used in the creative process.

At 13.50 on Tuesday, our Head of UK Marketing, Tina Aird will take to the Ad Shapers stage and will be asking the question “The world is so diverse, so why isn’t your advertising?” Joined by senior representatives from LinkedIn, The Marketing Society and Therapy Agency, she will offer that diversity and inclusion should no longer just be an internal initiative, but something that runs through all marketing and advertising campaigns.

Finally, on Wednesday, we return to Fortnum & Mason’s for our Culture and Commerce lunch session (starting at 12.15). With Brexit looming, the UK advertising and marketing communications industry will have to adapt, and ensure that it fosters and nurtures a diverse, homegrown talent pool. Following an introduction from Stephen Woodford, CEO Advertising Association, our head of UK Sales, Ravleen Beeston will be in the moderating hotseat. She will be joined by spokespeople from Credos, Livity and Microsoft to discuss one of the biggest challenges facing our industry.

And if you can’t join us in person, no need to worry. We will be making sure that everyone can keep up to date with our moves with our biggest social activation at AWE to date. You can follow us on Twitter, Instagram and LinkedIn as we share the best of the best from Advertising Week Europe 2019. 

We will see you there!