Bing Ads How-To: Use Location Exclusions to Hide Your Ads From People Who Aren’t in Your Target Audience | #ppc #sem #advertising

The most successful ads target the right audience. Now you can exclude locations where you don’t want your ad to run, to make sure just the right people see it

Let’s say you own a chain of restaurants in Hawaii on every island except the Big Island, more specifically the metro area of Hilo. For this ad/campaign, you’d target Hawaii and exclude the Hilo (metro area). Let me show you how:

1. First click your campaign, and then click the Settings tab.

2. Click Locations, and then Selected cities, metro areas, states/provinces, and countries/regions.

3. In the search box, type Hawaii, click the search button, and then next to Hawaii (state/province) click INCLUDE.

4. In the search box, type Hilo, click the search button, and then next to Hilo, Hawaii (metro area) click EXCLUDE.

That’s it. Now, your ad will show to your customers in Hawaii except those in Hilo on the Big Island.

For more on the location exclusion feature in Bing Ads, you can view this 90 second video or read Sameer Abrol's post announcing this new feature.