Bing Ads extends cross-platform reach with first UK-based syndication partnership with Gumtree

Today we are thrilled to announce the launch of our first UK-based syndication partnership with Gumtree.com, the UK’s leading classified site and part of the eBay Classifieds Group; a partnership which will bring a new stream of high-quality clicks to Bing Ads advertisers targeting the UK.

Our collaboration with such a trusted household name as Gumtree.com extends our ongoing growth strategy, increasing search reach and volume for Bing Ads across devices. It further extends the scale and accessibility Bing Ads already provides with through our 27 million unique searchers, who combined generate 759 million monthly searches. That’s 11.6 per cent of all search queries in the United Kingdom[1].

Gumtree prides itself on being the UK’s go-to marketplace from everything from cars to careers. Crucially, this partnership will allow brands advertising with us to engage with Gumtree.com’s naturally inquisitive and search-orientated audience of 14 million monthly users[2].This extensive audience will be served Bing Ads results when searching on Gumtree.com across mobile and tablet – the devices of choice for over half of the site’s users.

As consumers use mobiles to search and discover content more and more, this latest partnership with Gumtree.com ensures brands are able to serve the most relevant content, on the right device, at the right time.

Through our trial period, we have already seen extremely positive results. By harnessing the power of search alongside the strategic insights and ad products that we can offer, our partnership supports Gumtree’s initiative to diversity their revenue lines, enriching the site’s search results with useful, personally relevant adverts.

Today’s news marks a long-term game for us and demonstrates our ongoing commitment to expanding the reach and scale of Bing Ads. These publisher partnerships are one of the many ways in which we will continue to grow advertiser value within Bing Ads as we expand not only our audience, but also our capabilities across devices and platforms.