08 September 2021
3-minute read
Get started with Optimization Score, a new feature to estimate how well an account is set to perform. Learn about your account optimization status and actions you can take to improve it. Now available for accounts and campaigns on the Recommendations tab.
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03 August 2021
6-minute read
Learn about our August product updates, including an exciting addition to our automated bidding product suite, feed-based campaigns enhancements, new automated extensions and more. Catch up on all the latest developments in Microsoft Advertising.
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17 May 2021
3-minute read
Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.
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11 February 2021
2-minute read
Through the ‘Share the love’ campaign, clients got to highlight their commitments to customer success and how Microsoft Advertising supports that. But ultimately, they got the chance to spread some love and positivity across our social media channels.
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23 November 2020
5-minute read
With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.
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