26 March 2019
7-minute read
The seventh annual Advertising Week Europe event drew in thousands of media and marketing professionals to Piccadilly Circus last week, covering over 230 events focusing on the future of the industry. Buzzing with conversations among creatives, media members and industry leaders, it played host to a variety of interviews, keynotes, panels and workshops with the aim of exploring the future of advertising and how technology impacts every sector of the business. From artificial intelligence and podcasts, to diversity and inclusion, London was at the centre of dissection and discussion of the hottest and most important topics currently affecting our industry.
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20 March 2019
4-minute read
In the face of Brexit, the UK advertising and marketing communications industry recognises how crucial it is to have a diverse pool of employees – after all, cultural richness is what helps make our industry among the most creatively-awarded in the world. Considering the potentially major disruptions that Brexit may soon bring, the UK must now adapt to ensure this critical supply of talent is in no way restricted by focusing on the importance of attracting and retaining diverse homegrown talent. Highlighting the existing problems, as well as the essential role advertising must take on to invest in a more diverse domestic workforce, an esteemed panel of industry experts discussed at length how to address the challenges to come.
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19 March 2019
4-minute read
Imagine a world where all people are represented accurately from the start to the end of a project, idea or advertisement… It would be a very different world, indeed. Unfortunately, women are still represented in stereotypical and outdated roles, the LGBT community continues to struggle with prejudice and one billion people with disabilities remain unseen to the visible eye. So, isn’t it time to turn the diversity and inclusion conversation from an international discussion to include the advertising industry too?
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18 March 2019
4-minute read
Can artificial intelligence be taught to become creative without guidance from humans? Will it ever truly understand art and beauty, or will it always just mimic the experts? These were some of the possibilities discussed at the Intersection of Creativity and Artificial Intelligence panel at Ad Week Europe. Award-winning creatives and some of the brightest minds in AI and marketing came together to offer their answers to these questions.
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14 March 2019
2-minute read
Next week sees one of the most exciting fixtures in the European marketing calendar – the return of Advertising Week Europe. London is the epicentre of marketing and advertising in Europe. Many of the most established and the most inspiring, up and coming marketing brands have their headquarters in London, so we are delighted to once again be mixing with the great and the good of the industry at this flagship event.
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