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Dynamic Search Ads now available in Bing Ads Editor

Dynamic Search Ads (DSA) is a new campaign type which helps dramatically reduce time spent in initial setup and day-to-day management, while simultaneously identifying new queries and sources of revenue for your business. With Dynamic Search Ads now available within Bing Ads Editor, you can further boost your campaign management efficiency of DSA to help achieve your campaign goals.

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Is voice search the new digital frontier?

Is voice search the new digital frontier? Voice search is undoubtedly one of the biggest areas of interest in the digital space, and we explore how Bing can help marketers and SEOs get ahead of the trend to reap the rewards of voice. Topics including the future of search, voice search as a PPC bid modifier and how we at Bing see the importance of links changing as their focus moves to contextual relevance.

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Shoptalk Europe: Copenhagen, October 9-11

The first large Pan-European event for innovation in retail and ecommerce, Shoptalk, is coming to Denmark next week. Over 100 CEO’s will be speaking representing over 25 countries. Tor Thompson, EMEA Regional Director (Bing Ads, Microsoft) will take part in a session on Conversational Commerce (October 10, session 5, track 1 at 4:45). In addition, she will be talking about Conversation as a Platform (CaaP).

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