Bing Ads Intelligence is a powerful keyword research and optimisation tool that operates seamlessly in Microsoft Office Excel. Once installed, open Excel and you’ll see a tab on the menu bar called Bing Ads Intelligence. Click the tab to start building your keyword lists and gauging keyword performance on the Bing Network. Being able to view, select and bid on the best performing keywords makes this tool critical for maximising your ad spend.
After reading this training, you will understand how to:
Before you install the tool, be sure you have Microsoft Visual Studio Tools for Office and Microsoft Office Excel 2007 or newer installed and closed on your computer. Also, you must uninstall any previous versions of Bing Ads Add-in for Excel, or Bing Ads Intelligence. Next, sign in to your Bing Ads account and navigate to the Tools tab. Click the Bing Ads Intelligence menu item to link to the Bing Ads Intelligence download page. From here you may select “Download now” and follow the Install Wizard prompts.
Once installed, launch Excel and click the Bing Ads Intelligence tab.
Step 1: Sign in and select an account. Click the Sign in button, enter your Bing Ads credentials and click OK. In the Select Account dialog box, enter the name of the account you want to use and click the search icon. From the resulting list, select the account you want and click OK.
Step 2: Select a campaign and ad group. Once you have selected an account you then select the campaign and add up to 50 Ad Groups. From there, you’ll be able to download the keywords in the ad groups you’ve selected, along with their performance data.
Step 3: Download keywords to a worksheet. In the Select Data Range dialog box, select a data range from the list. If you select Custom data range, you’ll need to choose start and end dates. Then click Download. You can enter Keywords, Keyword Phrases, or URLs in a worksheet and select the keywords you want to use.
Most of these buttons require the input of parameters to fine-tune results, e.g., match types, devices and date ranges.
The keyword suggestions buttons help you quickly create large keyword lists from one initial seed keyword or URL:
You can apply the additional research options to your seed keywords, or to the generated keywords from the Keyword suggestions buttons. They include:
Clicking Submit returns bid estimation data in a spreadsheet with the following columns:
Accessing these templates is easy. Click on the Keyword Research Templates button to open the Template panel. Scroll to the desired template and click to open.
Most templates contain instructions, but, in general, they are easy to use. You enter information into highlighted cells and click on the Refresh All button.
Templates are powerful and flexible. You can extend existing templates with additional Bing Ads Intelligence and Excel features, or create custom templates based on your own unique workflow. Templates can be saved and shared with colleagues, or even shared with the Bing Ads Intelligence user community. To submit custom templates, email firstname.lastname@example.org.
Bing Ads Intelligence lets you choose where to display results in your workbooks. In addition, you can manipulate data with favorite Excel features, like pivot tables, filters, sorts and graphs.
Create a list of Generated Keywords from the seed keyword, “digital camera.” From the Generated Keyword column, select the keywords to return data. Click Traffic to open the dialog box. Choose Existing Worksheet, and select the cell where the returned traffic data should be placed. In this example, we chose D6.
Click Submit, and the Traffic data is inserted at the cell location selected, D6.
You can save this workflow and use it again later. If you need traffic data for a different keyword, simply select a new range of keywords and click Refresh All in the ribbon.
Now you can see how you compare to other advertisers participating in the same auctions on the Bing Network. The Auction Insights report provides data on key statistics, including impression share and top of page rate. The report can help you make strategic optimisation decisions by showing where you are succeeding and where you may be missing opportunities for improved performance.
Bing Ads Intelligence is a powerful keyword research tool that helps you build, expand and research keyword lists in Excel.
Bing Ads Intelligence helps you:
Thanks for reading this training on the Bing Ads Intelligence Tool. Continue your training or take the BAAP exam to become accredited.
Please note all features in this training may not be available in your market.