Bing Ads Editor is a powerful application that you install on your computer. It’s a local tool that allows you to download your campaign, make changes offline, and synchronise with your active campaigns with just one click. Although the interface is simple and intuitive, the tool is robust enough to allow customisation. This training shows several customisations that can help you manage campaigns more efficiently.
After reading this training, you will understand how to:
Default settings save you time when importing or using bulk-creation features, such as the Multiple Changes wizard. You can set default values for new campaigns, ad groups and keywords.
Begin by clicking Tools > Options from the main menu (in the upper right). Once there, select Defaults from the left-hand navigation bar. From this menu, you can select the default budget type, additional budget settings and a default time zone, which are campaign-level defaults. Further down the page you are able to select the default ad distribution and language, which are ad group defaults. Finally, scroll down to Keyword match type where you can select a default match type.
The default values you set in this dialog will be applied each time you import or create new campaigns, ad groups and keywords.
If you’d like to set a default keyword bid, specify the bid at the ad group level. Simply select the ad group and enter the default search and/or content keyword bids that will be applied each time you import or create new keywords.
Displaying Summary Grid columns is another useful customisation. For example, you may want to see which ad groups were recently modified. To view those changes in a custom columns view, right-click any column in the Summary Grid, select the check boxes next to the columns you want to view, and clear the ones you don’t. If you no longer need your custom columns, click Reset to default columns.
The Choose columns drop-down menu also offers two options to automatically resize the columns in the grid: Fit to content and Fit to window. Double-clicking on the right border of a header column will also resize the column to fit its contents. The Summary Grid retains the column settings, including column selection, order and size.
Sometimes you want to see how your campaigns, ads or keywords performed during a holiday season, special promotion or significant time period. Each date range on the Show statistics drop-down menu displays the exact dates that will be included in your query.
Also appearing in the menu is the last custom date range you selected. Simply click any of the date ranges to view that data.
If you need to see a different date range, click on Select campaigns or custom date range at the bottom of the drop-down menu. Calendar buttons allow you to set the range. Click OK and it appears in the list. When selected, statistics for this new date range download into the Editor.
Bing Ads Editor provides customisation options that help you create and monitor campaigns according to your needs and work flow.
Bing Ads Editor lets you customise:
Thanks for reading this training on Bing Ads Editor customisation. Continue your training or take the Bing Ads Accredited Professional exam to become accredited.
Please note all features in this training may not be available in your market.