Automated rules are one of several ways that Bing Ads helps to make managing your advertising campaigns as simple and efficient as possible.
By the end of this article, you will learn:
Many of the most common bidding, budgeting and campaign planning tasks that advertisers big and small perform regularly align well with Bing Ads’ Automated rules. The ability to schedule and automate these top campaign management operations on a weekly, or even daily, basis can amount to invaluable time savings and efficiency gains.
Imagine you were running a campaign which has a strict budget that fluctuates month to month. Chances are you don’t want to be staring at your watch at 11:58 PM waiting to change budgets at the end of every month. Automated rules provide a perfect opportunity to schedule changes like this to your account ahead of time, based on either account performance, budgets or even your own custom promotion dates.
Although your campaign will always require some monitoring, there are many tasks you can have Bing Ads do for you automatically. Here are a few examples of how advertisers are using automated rules to help them manage their campaigns.
Read more about Ways to use automated rules and how to create them.
You can create automated rules in just a few steps:
For example, if you create a rule to automatically increase your budget based on CTR, you can use this preview to see which budgets would change and by how much.
Note, you can also set up automated rules on the Ad groups, Ads and Keywords tabs.
Learn more and watch our video on how to Automate your Bing Ads campaigns.
Unless you’re monitoring your automated rules regularly and are confident in the criteria you’ve set, be sure to set minimum and maximum CPC thresholds to help manage costs and avoid unexpected increases to ad spend.
Automated rules offer advertisers the opportunity to maximise their efficiency by using specific criteria to make changes to their Bing Ads account. These changes can be in a wide variety of ways, but should be used carefully.
When creating automated rules, it’s important to remember:
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