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Bing Ads is a cost-effective way to reach new customers when they’re already searching for your products and services. Creating a Bing Ads account is free and easy to do with no setup costs or maintenance fees. You determine the budget that's best for you — from several daily options — and maximise your marketing dollars with ads that can be customised based on geographic location, device and keyword to reach the customers most likely to buy.

Whether you determine your ad budget is £100 or £10,000, you’re not billed until someone clicks on your ad.

Use the free Bing Ads Preview tool to estimate the cost of Bing Ads. Input your desired keyword and budget amount to see where and how your ad will display and then receive an estimate of your ad's performance.

Regardless of your budget, you’re not billed until someone clicks your ad. While you always decide how much you choose to spend, your cost per click (CPC) for each ad varies based on several factors and is determined through an auction process across advertisers using Bing Ads. The ad auction is dynamic and continuous, so CPC changes constantly.

How to pay

Choose the payment method that's most convenient for your small business:

  • credit card
  • debit card
  • bank transfer
  • check
  • PayPal

Save money with Bing Network trends

Make the most of every advertising dollar: Follow the latest industry trends research collected from the Bing Network audience of 404 million monthly desktop searches.

Our advertiser tools help you optimize your ads so that, over time, the value of every dollar you spend is increased by understanding your customers and giving them what they want. Begin by researching how consumers in your industry use the Bing Network, such as timing of searches, devices used and location. More advanced tools help you discover new keywords, newly popular ones, industry-related keywords and their recent cost per click.

Get started with Bing Ads

Join the growing number of entrepreneurs around the world who have successfully built their small businesses with paid search advertising on the Bing Network. Create your Bing Ads account today.