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Get useful advertising strategies, tools and research you can use right away with the Art of Advertiser Science series. With findings from our Advertising Science team, you can apply the advanced experiments we do at Bing Ads with your own paid search campaigns. So join us for insightful data, complex concepts, tough questions and new discoveries that empower you and your business to grow.

The Art of Advertiser Science eBook series


  • The Art and Science of New Trending Queries and Broad Match. Uncover new audiences and meet your lead generation goals. Learn from Bing Ads research how to capture 73 percent of new trending queries by using broad match and broad match modified.
  • The Art and Science of Data Feed Optimisation for Shopping Campaigns. Learn more about how to set up, manage, and more importantly, optimise data feeds for shopping campaigns. You'll get the basics and more advanced topics, like specifics on which attributes are required and which ones we recommend.
  • The Art and Science of Ad Copy Testing. Learn how to boost clicks and conversions with effective ad copy. With these simple, effective advertising strategies from PPC industry experts, you can develop ad copy that gets more results for your campaigns.
  • The Art and Science of Remarketing. Learn how to reconnect with customers who have shown interest in your products or services, like those that visited your homepage or abandoned your shopping cart.
  • The Kevin Bacon Approach to Keyword Attribution. Wouldn't it be great to see beyond (before) the last click? See how connected other keywords are to the center of your PPC universe.
  • The Art and Science of Bing Ads Reporting. Get up to speed on the latest campaign reporting features and the best way to pull reports that will inform your advertising strategies, and mean the most to you and your clients.
  • The Science of Audience and Attribution Modeling. Learn how to rethink the issues with attribution and reimagine your remarketing audiences in order to create more holistic marketing campaigns.
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