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MediaVision

March 2018

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An agency in touch with PPC

A multi-award winning marketing agency, MediaVision, made its name by seamlessly integrating with brands while driving cross-channel growth. Although the London-based company always employed strategies around both Google AdWords and Bing Ads, MediaVision shifted its focus after observing tremendous growth with Bing Ads, increasing their resources and investment within the channel to keep clients ahead of the competition.

"Having already seen tremendous year-over-year growth via the Bing Ads platform in 2016 versus 2015, we knew we had to come up with innovative techniques and strategies to continue this growth via paid search," explains Jack Felstead, the agency's Head of Paid Media. "What it comes down to is a combination of increased market share from the Bing Network, and optimization and segmentation from our team."

All of our paid search accounts have seen tremendous growth across the board, which wouldn't have been possible without Bing Ads.

Jack Felstead, Head of Paid Media, MediaVision

Refined strategy yields staggering result

As a response to client challenges ranging from increased online competition to the uncertainty of Brexit, MediaVision spent 2017 refining a strategy that would achieve significant year on year growth. “This resulted in a 28% increase in paid search spend on Bing Ads with a staggering 258% revenue increase year on year,” said Felstead. "All of our paid search accounts have seen tremendous growth across the board, which wouldn't have been possible without Bing Ads. If we could go back in time, we probably would have aimed to spend even more on the Bing Ads platform, which is something we are set to do in 2018."

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