On The Beach finds that Expanded Text Ads spark the interest of customers. To date, it has seen a 12% increase in the click-through rate (CTR) when using Expanded Text Ads. The company expects to continue down that successful path in the future. “Expanded Text Ads have given us the extra room to get our message across, and they have not only increased CTR but also helped improve our conversion rates,” says Danny Catapano, Performance Marketing Manager, On the Beach.
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