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Have you found an occurrence of a low quality ad on Bing? Let us know!

Illustration showing where search ads appear: at the top of a search engine results page and in the right-hand column.

A low quality ad is one where the ad contains one or more of the following attributes:

  • Malvertising: Describes advertising practices that have malicious intent to cause harm or defraud a user.
  • Low Quality User Experience: Refers to issues in the ad copy such as formatting, spelling or special characters.
  • Relevancy Concerns: Poor relevancy can occur when an advertisers associates a keyword to a landing page or ad copy where no logical association exists (for example, a query for "Facebook" yields ad copy and a landing page for golf supplies).

Fill out the form below to submit an ad quality escalation.

Please enter the ad rlink (found on the Bing results page). This is not the display URL found in the ad.
To copy the rlink:
  1. Right click the ad title
  2. Select Copy shortcut.
  3. Paste into the box below.

Ad accuracy/quality

Ad attributes or issues
Please check the relevance, quality or malvertising issues that are relevant to the ad(s) being escalated:

Page or site quality

Personally identifiable information (PII)


Landing page navigation:

Sensitive content
 Security code