Advertisers, publishers and partners must ensure a positive download experience for users. This includes, at a minimum: clearly identifying the software that is being installed and its source; explaining the effects on the user’s browser settings or operating system and its settings, etc.; and allowing easy uninstall and disablement. Use the policies on this page for help.
In addition to compliance with these policies, we also require compliance with the Microsoft Malware Protection Center policies and adherence to prevalent industry guidelines and best practices.
Microsoft does not allow the promotion and distribution of either malicious software or unwanted software.
Users must be provided with adequate choice and control both before, during and after installation. Software which does not provide adequate choice and/or control is not allowed within the Bing Ads network.
Choice ensures that users are fully informed about how software may affect their experience on their devices, and that none of the functions of a program or settings on the device are altered without the user’s clear and informed consent.
User notice must be clear, informed, unequivocal and not coerced or otherwise obtained through misleading claims, false representations or other fraudulent means. In determining whether disclosures to users are acceptable, we will consider the totality of the experience on both the offer and the landing page and/or offer screen from the point of view of an average consumer. Material terms cannot appear only within the End User License Agreement (“EULA”), but must be prominently displayed up front (that is, what an average user can read and understand) and must not be misleading or hidden (for example only under the “Custom Install” option).
Control ensures that users are in full control of the overall experience on their device, including all software applications they download. Users must be in control at all times, including if and when they elect to revert back to previous settings or uninstall or disable any previously installed software.
Use these links for more help with Bing Ads policies.