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A: The Accredited Professional program offers free training that can help you grow your business through better management and optimisation of your Bing Ads campaigns. By becoming an Accredited Professional, you’ll build your resume, raise your corporate profile, and market your new knowledge and digital advertising skills in Bing Ads.
A: To get started, visit Bing Ads Training to view the free training materials. If you are interested in becoming an Accredited Professional, you will need to sign up for the Accredited Professional exam and achieve a passing score of at least 80 percent.
A: To retrieve your password, visit our Reset Password page.
A: During the sign-up process for the Accredited Professional exam, we need Microsoft account information. Additionally, you will need to affirm that you manage at least one Bing Ads account. Only current Bing Ads customers can qualify to become an Accredited Professional. However, anyone can view the Bing Ads Training.
A: During the sign-up process, there are a few reasons why you might have received an error. First, confirm that you have entered your information correctly in all of the required fields. If you continue to receive an error, please contact our support team through our online form.
A: There is no fee or registration requirement for our training or accreditation.
A: In order to achieve the Accredited Professional program member status, you must be an active Bing Ads customer, and you must pass the Accredited Professional program accreditation exam.
A: The Accredited Professional program will give you the training and resources you need to become an expert and get the most out of Bing Ads. Upon becoming an Accredited Professional, you will, among other benefits:
  • Receive an official member badge, which makes it easy for others to recognise you as a Bing Ads expert.
  • Increase your industry recognition.
  • Be placed in the Accredited Professional Membership Directory.
  • Market yourself and your business through Find a Pro.
  • Enjoy updated profiles that include social media, the ability to share and more.
  • Build your resume.
A: If you have a question that is not addressed in these FAQs, please visit the Contact Us page. Here you can find the details for contacting Bing Ads Support via our online form.


A: Though we recommend viewing all the training materials, it is not mandatory.
A: Once you finish the exam, you’ll be prompted to view your results. When you click the “View My Results” button, you’ll be redirected to your Bing Ads Accredited Professional Dashboard. Here you’ll be able to see your results, and if you have passed, view and print your passing certificate. For your records, you’ll also receive an email with a summary of your results, as well as other additional helpful information.
A: The exam contains 100 questions.
A: Your Accredited Professional status is good for one year. Prior to expiration, you will receive notification to retake the exam.
A: If you do not pass the exam, you may retake the exam at any time.

Badge/membership directory

A: No. Once you’ve passed the program exam, you become an Accredited Professional and enjoy all the benefits the program offers.
A: Bing Ads users who successfully complete the accreditation exam become Accredited Professional program members, a distinction that includes placement in our Membership Directory. Inclusion in the directory promotes members’ Bing Ads expertise — a valuable tool when optimising clients’ advertising ROI — to colleagues, potential employers/employees, and others. A second directory offered by the Accredited Professional program, Find a Pro, connects discerning advertising clients with Accredited Professionals who use Bing Ads. Clients can search Find a Pro by desired specialties and location to find a professional or an agency that fits their precise needs.
A: You can view a list of official Accredited Professionals in our Membership Directory.
A: While we encourage use of the Accredited Professional badge, there are specific guidelines for where and how it can be used. For more information, please see our Badge Usage Guidelines.
A: The badge is nontransferable and may be used only by the person/company to whom it was given.