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Our Bing Ads training covers everything you need to know to become a Bing Ads Accredited Professional. We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimisation and managing your budget. Take our courses on your own time and at your own pace. Then, once you’re ready, successfully complete our accreditation exam to enjoy the member benefits.

Get started with your Bing Ads training by selecting a topic below and download your Study Guide for easy reference.

Download the study guide

If you are a premium channel partner, tool provider or strategic agency, find out how you can get beginner- to advanced-level training in the Bing Ads Academy.