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Due to additional upgrades, both the Bing Ads Accredited Professional (BAAP) dashboard and membership directory will only be available in English until further notice. The BAAP exam can still be taken in the languages in which it was previously available.

Learn how Bing Ads works. Our PPC advertising courses cover everything you need to know to become a Bing Ads Accredited Professional. We will guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimisation and managing your budget. Take our advertising courses online – in your own time and at your own pace. Then, once you are ready, successfully complete our accreditation exam to enjoy the member benefits.

Get started with your Bing Ads training by selecting a topic below and download your Study Guide for easy reference.

Download the study guide

If you are a premium channel partner, tool provider or strategic agency, you can access Bing PPC courses for beginners and advanced practitioners in the Bing Ads Academy. Find out how.