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Beginning Thursday, May 24th, the Bing Ads Accredited Professional (BAAP) membership directory, membership dashboard and accreditation exams will be temporarily unavailable while we upgrade our systems. During this brief down time the BAAP courses and study guide will remain available, so study hard and be prepared to take the BAAP exam when available! Thank you for your patience.

Please reach out to with any questions.


Learn how Bing Ads works. Our PPC advertising courses cover everything you need to know to become a Bing Ads Accredited Professional. We will guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimisation and managing your budget. Take our advertising courses online – in your own time and at your own pace. Then, once you are ready, successfully complete our accreditation exam to enjoy the member benefits.

Get started with your Bing Ads training by selecting a topic below and download your Study Guide for easy reference.

Download the study guide

If you are a premium channel partner, tool provider or strategic agency, you can access Bing PPC courses for beginners and advanced practitioners in the Bing Ads Academy. Find out how.