Automatically target relevant searches based on your website’s content. Bing Ads identifies a potential customer’s intent and dynamically generates an ad pointing to the right page on your website. Dynamic Search Ads (DSA) drive incremental clicks on top of your existing text ad campaigns.*
Increase your search term coverage using customised ad experiences.
You can import your DSA campaigns from Google Ads, create DSA campaigns using the Bing Ads API or leverage the Bing Ads Editor.
Use Dynamic Search Ads
*Please note this feature is only available for U.S., U.K., French, and German marketers who advertise to U.S., U.K. English, French, and German traffic. Reach out to your Bing Ads Account team to learn more.