Bring customers to your business.
Show customers you are local: Draw customers to your store by including your address and a directions link in your ads with Location Extensions. It’s easy to do and makes an impact. To learn how, read How to add your business address using Location Extensions.
Focus on nearby customers: Direct your advertising only to people located near your business. You can target a specific radius around your business, a city, zip code, metro region or state.
If you have more than one location, create one campaign per location so you can target each campaign specifically. This will also help you customize your ad copy to include deals suitable for that location.
Add keywords with your location: If you’re not already adding keywords that include your business type and neighborhood — for example, if you’re a coffee shop in Seattle and you’re only bidding on “coffee shop” — you may want to add:
Make it easy to find your store: Help customers find you with a map or store locator section on your website. If you have this on your site, include it as a Sitelink Extension in your ad so searchers can easily access it from the search result.
Give them a reason to walk in: Use incentives in your ad copy to increase retail traffic, such as “Free gift wrapping for in-store purchases.”
Sign in to put these short- and long-term strategies into action and begin drawing more customers to your business. Check out the resources below for help getting started. If you have questions or would like expert advice at no cost, set up an appointment with a Bing Ads consultant today.