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If you're already using Google Ads, you can save a lot of time by importing your Google Ads campaigns directly into Bing Ads. Keep in mind, though, that not all information will be imported, but that doesn't mean that it's not supported in Bing Ads. After you import, review your campaign and add any missing information.

Import existing ad campaigns from Google Ads and reach out to the millions of searchers on the Bing Network in the United Kingdom who represent 404 million monthly desktop searches. The less time you spend managing your ads, the more you can focus on serving your customers.

Save time by importing campaigns directly from Google Ads to get your ads online faster.

Import ad campaigns quickly and easily

Transfer your Google Ads campaigns to Bing Ads using the Google Import tool in Bing Ads online or Bing Ads Editor:

  1. When you create your Bing Ads account, you’ll be prompted to import your existing campaigns from Google.
  2. Sign in to your Google Ads account and select the campaigns you would like to import.
  3. If you would like to set a schedule to automatically import daily, weekly, or monthly, you can choose to do so in "Schedule Imports."
  4. Once the initial download is complete, you'll receive a summary of your campaign information. Bing Ads will alert you about the imported Google Ads data, including what was skipped, modified or needs addressing during import.
  5. Load billing and budget information into your Bing Ads account and get started with Bing Ads paid search.

What gets imported

When importing your campaigns, there are a lot of different pieces of information that get imported. At a high level, you know your campaigns, ad groups and keywords are some of the items that get imported. But, there are more details within a campaign. Read more details about what gets imported.


Customising your campaigns for better performance

Once your Bing Ads account is set up and you've used the Google Import tool, customising your campaign for the Bing Network audience is an important next step. You don’t want to set it and forget it, but rather you will want to review the details of your new Bing Ads account to ensure you have optimised the account to help you reach your target audience effectively and efficiently.


Start now with Bing Ads for small business

Amplify the effects of your existing paid search campaigns by reaching the Bing Network audience. Simply import your Google Ads campaigns to Bing Ads.