You run your business. We'll help find your customers.

Bing Ads can help build your small business and drive your success

How Bing Ads works

Customers search

Customers see your ad

Customers contact you

Watch how Bing Ads works

Help more customers find you

Get more volume with less effort.

8.5% share.
17 million monthly searches.

Powerful network. Powerful benefits.

Man reading a mobile device near an indoor window.

Reach across devices

Connect with customers looking for your business anytime, anywhere, on any device.

Go global or local

Reach people in the Bing Network everywhere or focus on cities, counties and areas within a certain distance from your business.

Easy to import

If you're already using another product like Google Adwords, it's easy to pull that campaign into Bing Ads.

Keep costs in check

We provide the tools that help you manage your campaigns against your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, one of the Bing Ads benefits is that you have all of the control you need to make that happen.

Free sign-up

Join Bing Ads for free and control your account at every step.

Only pay for clicks

Pay just when customers click your ad. No click, no charge.

No minimum fee

Start advertising with a budget that works best for your business.

Measure performance

Test keywords, bids, and timing to make the most of your ROI.

Budget by the day

Set a regular budget or adjust your spending daily.

Bing Ads allows us to be more aggressive thanks to the more reasonable costs involved.

Anne-Lise Sulmoni, Head of E-marketing — Alinéa

This furniture firm gains a competitive edge and a faster ROI with Sitelink Extensions, Bing Ads Editor and Bid Landscape.

Read about outpacing competition

Bing Ads helps BlaBlaCar make that first connection with our customers, which then lets us facilitate those new and exciting connections among them.

Alec Dent, Marketing manager — BlaBlaCar

BlaBlaCar saw their click-through rate increase and their cost per click decrease with their Bing Ads campaigns. Those clicks lead to conversions thanks to the combination of search advertising and the unique audience on the Bing Network.

Download the infographic

Bing Ads levels the playing field with larger companies, which is exciting for our smaller partners.

Rebecca Little, Director of Digital and Strategic Alliances — ResourceiT

Find out how this digital agency’s clients get strong conversions and ROI thanks to paid search with Bing Ads.

Read about a 20-to-1 average ROI

Import your AdWords campaigns

Save time by importing your Google AdWords campaigns into Bing Ads to get ads live quickly.

lllustration of monitor screen showing Bing Ads login page.

Illustration of monitor screen showing Import from Google AdWords icon.

From within the Bing Ads interface, select the Import from Google AdWords option.

Illustration of monitor screen showing Google AdWords login page.

Enter your Google AdWords credentials and select the campaign you want to import.

Get started today

Give us a few details about your business to get your account up and running — and build your small business with the help of Bing Ads.

Sign up

Get started with Bing Ads

Signing up is always free.