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The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in India and beyond are searching from their desktop computers.

Welcome Bing Ads fans

  01 March 2018

Announcing the launch of Bing Ads fans. Fans can sign up to get key info for greater insight into Bing Ads with opportunities to improve product features and solve problems. Fans will be eligible for some Bing Ads exclusives as recognition for our highly engaged advocates.

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Use a single username and password with Multi-user access

  01 February 2018

Learn about how you can access all your Bing Ads accounts from a single email address and password, allowing you to manage multiple accounts with ease.

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Conversion tracking update on Bing Ads

  31 January 2018

In response to recent changes by Apple to their Safari browser, conversion tracking on Bing Ads now requires enabling the auto-tagging of our Microsoft Click ID. This can be enabled within the Shared Library section of your account under the URL Options page. All customers are asked to enable this feature for full and accurate reporting of conversions within Bing Ads.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts