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The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in India and beyond are searching from their desktop computers.

Enhancements to targeting settings and Dimensions tab

  18 June 2018

Settings page has been improved to show ad performance reporting inline with your targeting settings, for location, device, and ad schedule. As well as the ability to make bid adjustment changes to your targeting settings in bulk. Dimensions tab has added new reporting filter options as well as the ability to customize your columns.

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Upcoming changes to the Bing weapon policy

  04 June 2018

Beginning July 1, 2018, Bing will no longer allow ads for recreational guns such as BB guns, paintball guns, or air rifles. Also, we will no longer allow ads for accessories or devices that can be attached to weapons, used to create ammunition, or aid in the reloading process.  

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Bing Ads Editor features Labels (now for Mac users), Structured Snippets, and enhanced Revert Changes

  17 May 2018

We are excited to announce a bundle of Bing Ads Editor updates optimized to help with your organization and campaign management efficiency within the tool. Structured Snippets and Labels for Mac are now available. Additionally, we introduced the revert function to easily revert changes in bulk back to the prior state.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts