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Bing Ads audience

Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out about Bing Ads searchers in Australia and beyond by exploring below.

March is all about product feeds!

  March 24, 2017

Bing Ads has lined up great features to help you improve your business through enhanced feed management and optimization for Bing Shopping Campaigns. With the online inventory update feed, you can just send us price and availability updates as they happen. To give you much-needed flexibility in managing your feed updates, we’ve added scheduling to automatic feed downloads. Last but not least, you now have more insights to optimize your product titles like a pro using the new offer-level search term report.

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Digital assistants: Stylized science fiction or ready to go?

  March 23, 2017

We ask Cortana about the weather. We request Alexa to turn on the lights. Over 500M people use a digital assistant of some kind. The advent of digital assistants is upon us and will once again require us to rethink everything we know about digital marketing.

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Bing Ads app for iOS and Android: Add Keyword Opportunities now available

  March 21, 2017

Review. Accept. Swipe — all at your fingertips. Introducing Add Keyword Opportunities, now available in the Bing Ads app for iOS and Android. Take advantage of keyword suggestions based on your campaigns’ ads, landing pages and existing keywords.

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The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts