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The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in India and beyond are searching from their desktop computers.,,

Drive customers to immediate action with Action Extensions

  03 April 2019

We're excited about the global release of a new extension, exclusively on Bing Ads – Action Extensions. This extension allows you to highlight a clear call-to-action on your text ads, to entice customers to immediately click and drive them to your website.

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Custom Audiences: Target customers with your own data

  28 March 2019

Custom Audiences helps you anticipate your customers’ needs and reach them with the right message using your own first-party data. This powerful audience targeting feature can help you improve campaign performance and increase your return on ad spend.

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Ad quality year in review 2018

  25 March 2019

At Bing Ads, we're committed to delivering accurate and relevant information to our customers and protecting them from low quality or harmful experiences. With 2019 underway, we want to take the opportunity to share and reflect on successes we had in 2018.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google Ads.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts