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The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in India and beyond are searching from their desktop computers.,,

Improvements to your search term reporting

  18 February 2019

Managing search terms is a great way to optimise your ad budget. Learn about how we’ve made your search term management more convenient and simpler.

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Best practices for campaigns with multiple language targeting

  11 February 2019

Learn about how to best take advantage of multiple language targeting structures so you can expand your global reach, targeting people who speak more than one language and may search in several languages.

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Microsoft and Verizon Media strengthen search partnership

  17 January 2019

Microsoft and Verizon Media are making it even easier for search marketers to reach valuable audiences across the Bing Network through an expanded partnership.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google Ads.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts