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Bing Ads audience

Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out about Bing Ads searchers in Australia and beyond by exploring below.

Monthly Budgets Will Migrate This April – Are You Ready?

  29 March 2017

Announcing the migration of monthly budgets to daily budgets by end of April.

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Digital assistants: Stylized science fiction or ready to go?

  23 March 2017

We ask Cortana about the weather. We request Alexa to turn on the lights. Over 500M people use a digital assistant of some kind. The advent of digital assistants is upon us and will once again require us to rethink everything we know about digital marketing.

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Bing Ads app for iOS and Android: Add Keyword Opportunities now available

  21 March 2017

Review. Accept. Swipe — all at your fingertips. Introducing Add Keyword Opportunities, now available in the Bing Ads app for iOS and Android. Take advantage of keyword suggestions based on your campaigns’ ads, landing pages and existing keywords.

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The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts