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POSTS TAGGED WITH "Bing"

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Ad quality year in review 2017

Search advertising plays a crucial role in the digital economy because almost every consumer decision journey today begins with an online search. It is a win for both advertisers and users as it helps users find information faster by promoting relevant businesses. Despite the positive aspects, like any online marketplace, search advertising is also vulnerable to bad actors. Bad actors create content that violates Bing Ads editorial policies and puts Bing users, good advertisers, and publishers at risk to reel in potential victims. This is nothing new, and we constantly work to mitigate risk associated with new attack vectors targeting different search results.

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Welcome Bing Ads fans

Announcing the launch of Bing Ads fans. Fans can sign up to get key info for greater insight into Bing Ads with opportunities to improve product features and solve problems. Fans will be eligible for some Bing Ads exclusives as recognition for our highly engaged advocates.

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Content network sunset: Cleaning up data to ensure you have the most relevant entities

As previously announced, we stopped serving ads in the content network on June 30th, 2017. While the content network was deprecated, you still have content ad groups with content bid settings and content keywords in your accounts. Consequently, to ensure that your accounts contain only the most relevant entities that contribute to your advertising efforts and deliver a return on your investment, we are planning to cleanup data related to the content network that is no longer relevant on November 30th, 2017.

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Enhancing Protection of Endangered Animals

Content Policy Revision On August 12, 2016 – World Elephant Day – we are proud to announce adoption of a new comprehensive wildlife policy framework to help stop the sale of live animals and endangered and threatened animal products worldwide. This r...

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