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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google AdWords, it's easy to pull that campaign into Bing Ads.

The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

 

136 million

unique desktop searchers on the Bing Network
 

63 million

desktop searchers not reached on Google
 

5 billion

monthly desktop searches on the Bing Network
 

33.7%

share of the U.S. desktop search market
 

Bing Network reach

Connect to the people who matter to you with the Bing Network's large and unique audience.
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Contact Sales

Make search advertising a key part of your marketing plan by reaching out to our sales team to get started.
 

Webcasts

Learn how to run and optimize campaigns to grow your business with advice from the experts at Bing Ads.
 

Import Adwords

If you use Google Adwords for your SEM campaigns, easily pull that information into Bing Ads.
 

Find a Bing Partner

Achieve your goals by working with online marketing experts who are certified in Bing Ads solutions.

Recent blog posts

Support Earth Day with Microsoft and Bing Ads

  April 19, 2018

For Earth Day, Microsoft is exploring how our technologies, platforms and partners can protect biodiversity around the globe. WithBing and Bing Ads we’re taking steps to stop ecommerce growth of illegal wildlife trafficking. We’re excited to continue partnering with WWF and other Coalition members to prevent traffickers from profiting at the expense of some of the most vulnerable species.

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Ad quality year in review 2017

  April 17, 2018

Search advertising plays a crucial role in the digital economy because almost every consumer decision journey today begins with an online search. It is a win for both advertisers and users as it helps users find information faster by promoting relevant businesses. Despite the positive aspects, like any online marketplace, search advertising is also vulnerable to bad actors. Bad actors create content that violates Bing Ads editorial policies and puts Bing users, good advertisers, and publishers at risk to reel in potential victims. This is nothing new, and we constantly work to mitigate risk associated with new attack vectors targeting different search results.

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The Art and Science of Syndication on the Bing Network

  April 16, 2018

If you are interested in improving your ability to target customers across channels, and increase clicks and conversions, we have a webinar for you. We invite you to join our industry experts and learn more about using syndication to reach the right customers, helping your business to thrive.

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I find Bing Ads very easy to manage and help us gain visibility into our account structure. I can quickly drill down into different campaigns, which has proven invaluable.

— Juliana Dean, Digital Marketing Manager, Vegas.com