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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Bing Ads.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.,

 

137 million

unique desktop searchers on the Bing Network1
 

60 million

desktop searchers not reached on Google2
 

6 billion

monthly desktop searches on the Bing Network1
 

34.7%

share of the U.S. desktop search market1
 

Bing Network reach

Connect to the people who matter to you with the Bing Network's large and unique audience.
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Contact Sales

Make search advertising a key part of your marketing plan by reaching out to our sales team to get started.
 

Webcasts

Learn how to run and optimize campaigns to grow your business with advice from the experts at Bing Ads.
 

Import Google Ads

If you use Google Ads for your SEM campaigns, easily pull that information into Bing Ads.
 

Find a Bing Partner

Achieve your goals by working with online marketing experts who are certified in Bing Ads solutions.

Recent blog posts

Get started: Migrate now to final URLs to improve tracking

  April 25, 2019

Starting in August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels (keywords, ads, ad groups and campaigns). By the end of 2019, we’ll begin the process of no longer serving entities with destination URLs.

Read more

New report tackles tough questions on voice and AI

  April 23, 2019

When it comes to voice technology and conversational AI, there's been a lot of talk and a lot of speculation. The Microsoft Market Intelligence team teamed up with Bing Ads, digging into these tough questions to find out what consumers are saying.

Read more

Webcast: The Art and Science of Conversion Optimization

  April 18, 2019

Do you want to know how tracking analytics can help you optimize your campaigns more effectively and increase your return on investment? Join our webcast to hear conversion tracking success stories and learn the best practices that enabled them.

Read more

Microsoft Audience Ads has allowed our business to be in front of tens of thousands of users with minimal setup time.

— Vivian Dang, Senior Director of Marketing Analytics, American Advisors Group

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