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The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

Target searches automatically with Dynamic Search Ads pilot in the US

  August 17, 2017

We are very excited to announce that the Dynamic Search Ads (DSA) pilot is now open to all advertisers in the United States. DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, while reducing the burdens of campaign set up and day-to-day management.

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Make your ad stand out with Callout Extension opportunities

  August 16, 2017

Learn about the Callout Extension opportunities now available in Bing Ads inline and the Opportunity tab.

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Bing Ads Editor: Organize with labels, improved age and gender target management, and more

  August 15, 2017

New update for Bing Ads Editor. You can now organize your campaigns with labels, improved management of age and gender targeting, and changes to monthly budgeting.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts