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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Bing Ads.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

 

142 million

unique desktop searchers on the Bing Network
 

66 million

desktop searchers not reached on Google
 

6 billion

monthly desktop searches on the Bing Network
 

34%

share of the U.S. desktop search market
 

Bing Network reach

Connect to the people who matter to you with the Bing Network's large and unique audience.
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Contact Sales

Make search advertising a key part of your marketing plan by reaching out to our sales team to get started.
 

Webcasts

Learn how to run and optimize campaigns to grow your business with advice from the experts at Bing Ads.
 

Import Google Ads

If you use Google Ads for your SEM campaigns, easily pull that information into Bing Ads.
 

Find a Bing Partner

Achieve your goals by working with online marketing experts who are certified in Bing Ads solutions.

Recent blog posts

Improve ad engagement with updates to Expanded Text Ads

  November 19, 2018

Expanded Text Ads have been updated and now allow you to create text ads that are longer—with an additional optional headline and description. You can take advantage of the extra space to make your ads stand out and help improve ad engagement.

Read more

Stay ahead of the pack with the Competition tab

  November 12, 2018

Knowing the competitive landscape is critical to staging a successful ad campaign. Bing Ads helps you get valuable insights and actionable recommendations so you can stay ahead of the competition.

Read more

Win big on your Bing Ads holiday PPC campaigns using these tips

  November 08, 2018

Deliver results on your Bing Ads holiday pay-per-click (PPC) campaigns using these festive tips from our top industry experts.

Read more

Microsoft Audience Ads has allowed our business to be in front of tens of thousands of users with minimal setup time.

— Vivian Dang, Senior Director of Marketing Analytics, American Advisors Group