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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Bing Ads.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.,

 

137 million

unique desktop searchers on the Bing Network1
 

60 million

desktop searchers not reached on Google2
 

6 billion

monthly desktop searches on the Bing Network1
 

34.7%

share of the U.S. desktop search market1
 

Bing Network reach

Connect to the people who matter to you with the Bing Network's large and unique audience.
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Contact Sales

Make search advertising a key part of your marketing plan by reaching out to our sales team to get started.
 

Webcasts

Learn how to run and optimize campaigns to grow your business with advice from the experts at Bing Ads.
 

Import Google Ads

If you use Google Ads for your SEM campaigns, easily pull that information into Bing Ads.
 

Find a Bing Partner

Achieve your goals by working with online marketing experts who are certified in Bing Ads solutions.

Recent blog posts

Last chance to enter the Engage with Bing sweepstakes

  February 21, 2019

March 1, 2019 is the last day to enter the Engage with Bing sweepstakes for a chance to win prizes, like a trip to a 2019 Microsoft event, an Xbox One game console, gift cards and more!

Read more

Bing Ads to require certification for addiction services

  February 20, 2019

Bing Ads will require LegitScript certification for all advertisers in the drug and alcohol addiction recovery space. We will also no longer allow lead generators for these services.

Read more

Improvements to your search term reporting

  February 18, 2019

Managing search terms is a great way to optimize your ad budget. Learn about how we’ve made your search term management more convenient and simpler.

Read more

Microsoft Audience Ads has allowed our business to be in front of tens of thousands of users with minimal setup time.

— Vivian Dang, Senior Director of Marketing Analytics, American Advisors Group