Bing Ads audience

Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out about Bing Ads searchers in the U.S. by exploring below.

Announcing the Bing Agency Awards

  July 29, 2016

This past year, the world of Search reached new heights – pushing the boundaries of innovation and creating a new landscape of opportunities for advertisers and marketers. None of this would be possible without the creative thinking and passionate hard work of our agency partners. To honor their incredible contributions, we are excited to announce the first ever North American Bing Agency Awards - hosted by Colin Jost from SNLs Weekend Update.

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Managing ad group level disapprovals in one easy swoop

  July 21, 2016

The Bing Ads team carefully reviews all submitted ads/keywords to ensure that both advertisers and search users have the best experience on our advertising network. 

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The Science of Data Feed Optimization for Bing Ads Shopping Campaigns

  July 15, 2016

Does the image URL name matter when you’re putting together your data feed? What are the most important elements in the feed? Does it matter if you use the optional attributes? We get it – you’ve got questions about how to optimize your data feed for Shopping Campaigns.

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The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts