Bing Ads audience

Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out about Bing Ads searchers in the U.S. by exploring below.

The Science of Audience and Attribution Modeling webcast coming December 14

  December 8, 2016

For most marketers, being able to attribute sales or leads to a specific marketing effort is a huge challenge. But if you don’t know for sure which channels are driving sales, how can you allocate budget properly?

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Last-minute PPC Ad Optimization Tips to Increase Retail Sales During the Holidays

  December 8, 2016

Now that Halloween and Cyber Monday’s shopping sprees are just a distant memory, retailers with an ecommerce presence are looking toward the holidays and should be ramping their campaigns relevant to gift-seekers as according to a report by Rocket Fuel, consumers have already started searching with fifty-five percent of shoppers in the festive mood before December even starts.

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Why SEM and SEO are Valuable for Small Businesses

  December 5, 2016

This is the first in a series of articles I’ll be publishing to help small businesses better understand search engine marketing (also called paid search or PPC) and search engine optimization (SEO) and how each can help your small business grow and succeed in the digital space.

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The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts