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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Bing Ads.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.,

 

137 million

unique desktop searchers on the Bing Network1
 

60 million

desktop searchers not reached on Google2
 

6 billion

monthly desktop searches on the Bing Network1
 

34.7%

share of the U.S. desktop search market1
 

Bing Network reach

Connect to the people who matter to you with the Bing Network's large and unique audience.
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Contact Sales

Make search advertising a key part of your marketing plan by reaching out to our sales team to get started.
 

Webcasts

Learn how to run and optimize campaigns to grow your business with advice from the experts at Bing Ads.
 

Import Google Ads

If you use Google Ads for your SEM campaigns, easily pull that information into Bing Ads.
 

Find a Bing Partner

Achieve your goals by working with online marketing experts who are certified in Bing Ads solutions.

Recent blog posts

Powerful Moments: Celebrating Women’s History Month

  March 25, 2019

We’re celebrating Women’s History Month. The theme: “Think Equal, Build Smart, Innovate for Change.” It’s a call-to-action for accelerating gender equality, focusing on innovation that removes barriers, advances gender equality and empowers women.

Read more

Ad quality year in review 2018

  March 25, 2019

At Bing Ads, we're committed to delivering accurate and relevant information to our customers and protecting them from low quality or harmful experiences. With 2019 underway, we want to take the opportunity to share and reflect on successes we had in 2018.

Read more

Save time with Google Ads import updates in Bing Ads Editor

  March 19, 2019

As part of a continuous effort to make importing campaigns from Google Ads easier and more effective for you, we've made improvements in Bing Ads Editor, including better import mapping and enhanced scheduling options.

Read more

Microsoft Audience Ads has allowed our business to be in front of tens of thousands of users with minimal setup time.

— Vivian Dang, Senior Director of Marketing Analytics, American Advisors Group