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The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

Improved bid adjustment controls for auto-bidding

  November 20, 2017

All manual bid adjustments – such as location, remarketing, device, time of day, day of week, and demographic – will be used to inform our automated bidding decisions from now on. This was based on feedback customers provided shortly after the release of the Maximize Clicks bidding strategy, but will apply to all current and future bid strategies.

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Announcing the Art and Science of Google Import for Bing Ads webcast

  November 09, 2017

Are you interested in learning more about directly importing your AdWords campaigns into Bing Ads? Do you also want to learn what to do once you have imported those AdWords campaigns?

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Explore the improved Opportunities Tab for more campaign recommendations

  November 09, 2017

Check out the updates to your Opportunities Tab, including optimized rankings, new visuals, and additional extension and bid adjustment recommendations.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts