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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Bing Ads.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

 

142 million

unique desktop searchers on the Bing Network
 

66 million

desktop searchers not reached on Google
 

6 billion

monthly desktop searches on the Bing Network
 

34%

share of the U.S. desktop search market
 

Bing Network reach

Connect to the people who matter to you with the Bing Network's large and unique audience.
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Contact Sales

Make search advertising a key part of your marketing plan by reaching out to our sales team to get started.
 

Webcasts

Learn how to run and optimize campaigns to grow your business with advice from the experts at Bing Ads.
 

Import Google Ads

If you use Google Ads for your SEM campaigns, easily pull that information into Bing Ads.
 

Find a Bing Partner

Achieve your goals by working with online marketing experts who are certified in Bing Ads solutions.

Recent blog posts

The Art and Science of the Microsoft Audience Network webcast Q&A

  September 26, 2018

Today some of the questions you asked during The Art and Science of the Microsoft Audience Network webcast are being answered. This webcast (now available on-demand) the Microsoft Audience Network, an audience marketing solution powered by the Microsoft Graph and artificial intelligence (AI), and home of the new Microsoft Audience Ads.

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Evolving your strategy from keywords to audiences

  September 24, 2018

The industry is buzzing. Why? Because there’s been a seismic shift in paid search marketing from keywords to audiences. It’s true. While keywords are still important, it turns out that audiences are even more critical when it comes to fine tuning your marketing strategy.

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Microsoft Advertising announces the winners of the 2018 Bing Agency Awards

  September 21, 2018

In honor of the powerful partners who help make Bing successful, we are delighted to announce the winners of the 2018 Bing Agency Awards. Yesterday evening at Cipriani in New York City, Saturday Night Live alum Vanessa Beyer hosted the third Bing Agency Awards and it was bigger and more dazzling than ever! Over 350 industry experts gathered at this glamorous black-tie event to celebrate and honor the individuals and teams behind some of the most impactful, effective and creative work in the search and performance media industry.

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We're thrilled. We're already getting an 18% increase in click-through rate, and we just started our campaign.

— Roz Edison, co-owner, Marination