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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Bing Ads.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

 

142 million

unique desktop searchers on the Bing Network
 

66 million

desktop searchers not reached on Google
 

6 billion

monthly desktop searches on the Bing Network
 

34%

share of the U.S. desktop search market
 

Bing Network reach

Connect to the people who matter to you with the Bing Network's large and unique audience.
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Contact Sales

Make search advertising a key part of your marketing plan by reaching out to our sales team to get started.
 

Webcasts

Learn how to run and optimize campaigns to grow your business with advice from the experts at Bing Ads.
 

Import Google Ads

If you use Google Ads for your SEM campaigns, easily pull that information into Bing Ads.
 

Find a Bing Partner

Achieve your goals by working with online marketing experts who are certified in Bing Ads solutions.

Recent blog posts

Upcoming enhancements to the Bing Partner Program

  December 03, 2018

As we approach the end of the year, the Bing Ads team wants to remind you of some exciting changes and important Bing Partner Program updates happening in January, including a shift in the program cycle.

Read more

Predict the consumer decision journey with linguistics

  November 29, 2018

Our Bing Ads research team has joined with Performics and Northwestern University to help understand consumer intent by looking at the psychological motivations behind search query language, with a goal of helping customers optimize their advertising.

Read more

Bing listens: useful changes to your billing statement reports

  November 27, 2018

Based on user feedback, Bing Ads continues to deliver helpful improvements in the accounts and billing space. To optimize the experience for our advertisers, we will remove the Ad group ID from the available columns of billing statement reports.

Read more

Microsoft Audience Ads has allowed our business to be in front of tens of thousands of users with minimal setup time.

— Vivian Dang, Senior Director of Marketing Analytics, American Advisors Group