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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google AdWords, it's easy to pull that campaign into Bing Ads.

The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

 

145 million

unique desktop searchers on the Bing Network
 

69 million

desktop searchers not reached on Google
 

6 billion

monthly desktop searches on the Bing Network
 

33.8%

share of the U.S. desktop search market
 

Bing Network reach

Connect to the people who matter to you with the Bing Network's large and unique audience.
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Contact Sales

Make search advertising a key part of your marketing plan by reaching out to our sales team to get started.
 

Webcasts

Learn how to run and optimize campaigns to grow your business with advice from the experts at Bing Ads.
 

Import Adwords

If you use Google Adwords for your SEM campaigns, easily pull that information into Bing Ads.
 

Find a Bing Partner

Achieve your goals by working with online marketing experts who are certified in Bing Ads solutions.

Recent blog posts

Bing Ads Editor features Labels (now for Mac users), Structured Snippets, and enhanced Revert Changes

  May 17, 2018

We are excited to announce a bundle of Bing Ads Editor updates optimized to help with your organization and campaign management efficiency within the tool. Structured Snippets and Labels for Mac are now available. Additionally, we introduced the revert function to easily revert changes in bulk back to the prior state.

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Bing Ads to disallow cryptocurrency advertising

  May 14, 2018

To help protect our users from potential elevated risk, we have made the decision to disallow advertising for cryptocurrency, cryptocurrency related products, and un-regulated binary options.

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Announcing the Art and Science of ‘Why Bing?’ webcast

  May 10, 2018

Take a crash course on how Bing Ads can deliver a unique, valuable audience to businesses large and small. Whether you’re building your digital marketing strategy for your own company or managing advertising accounts for clients, you can derive greater business value from the Bing Network audience through the power of the Bing Ads platform.

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We’ve had a great experience with campaigns that we’ve run on Bing Ads. Recently our campaigns saw a 6.3% conversion rate on Bing Ads, outperforming Google AdWords.

— Alexandra Comnenos, Marketing Coordinator, Seattle Chocolate