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The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

Drive more volume with exact match close variants updates

  August 21, 2017

New updates to our exact match close variant technology to also include reordered keywords in the United States.

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Target searches automatically with Dynamic Search Ads pilot in the US

  August 17, 2017

We are very excited to announce that the Dynamic Search Ads (DSA) pilot is now open to all advertisers in the United States. DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, while reducing the burdens of campaign set up and day-to-day management.

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Make your ad stand out with Callout Extension opportunities

  August 16, 2017

Learn about the Callout Extension opportunities now available in Bing Ads inline and the Opportunity tab.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts