The Art and Science of Quality Score

The Bing Ads Quality Score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords, ads and landing pages are to customers' search queries. Hosted by MJ DePalma, Sr. Global Channel Marketing Manager; Christi Olson, Bing Ads Evangelist; John Lee, Bing Ads Trainer; and special guest Melissa Mackey, Search Supervisor at gyro, this webcast provides an in-depth look at Quality Score and what it means to you.

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PPC strategy for small businesses

This article is the second in our SMB PPC series to help small businesses develop a PPC (pay per click) advertising strategy to reach new audiences and grow their business. PPC is one of the most effective digital marketing tactics businesses can use to get consumers to their website and it can be cost effective when done properly.

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