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Forecasting PPC baseline goals

This article is the fourth in our SMB PPC series to educate small businesses  about paid search and what they need to know to successfully start a paid search campaign. Forecasting and setting baseline targets for PPC campaigns will help set expectations for the performance of search campaigns. This article will explain some of the different metrics used in forecasting campaign performance and in calculating the maximum cost per acquisition for your PPC campaigns.

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Announcing The Art and Science of Search + TV Webcast

How do TV commercials impact search volume? Should I bid on branded and/or non-branded search terms related to my commercial? Are my competitors bidding on search terms related to my commercial? What are people searching for when they search for my commercial? Can I still leverage the power of search and TV even if I don't run commercials?

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Setting goals for your PPC campaigns

This article is the third in our SMB PPC series to help small businesses learn how to set goals for their marketing campaigns. Setting goals for PPC campaigns is vital for small businesses getting started in digital marketing, and while it’s not required to have goals before you start a marketing campaign, it is strongly recommended. This article will walk you through some goals and how relevant they are for different business models.

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