Last-minute PPC Ad Optimization Tips to Increase Retail Sales During the Holidays

Now that Halloween and Cyber Monday’s shopping sprees are just a distant memory, retailers with an ecommerce presence are looking toward the holidays and should be ramping their campaigns relevant to gift-seekers as according to a report by Rocket Fuel, consumers have already started searching with fifty-five percent of shoppers in the festive mood before December even starts.

Read more