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Christi Olson

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Forecasting PPC baseline goals

This article is the fourth in our SMB PPC series to educate small businesses  about paid search and what they need to know to successfully start a paid search campaign. Forecasting and setting baseline targets for PPC campaigns will help set expectations for the performance of search campaigns. This article will explain some of the different metrics used in forecasting campaign performance and in calculating the maximum cost per acquisition for your PPC campaigns.

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Setting goals for your PPC campaigns

This article is the third in our SMB PPC series to help small businesses learn how to set goals for their marketing campaigns. Setting goals for PPC campaigns is vital for small businesses getting started in digital marketing, and while it’s not required to have goals before you start a marketing campaign, it is strongly recommended. This article will walk you through some goals and how relevant they are for different business models.

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PPC strategy for small businesses

This article is the second in our SMB PPC series to help small businesses develop a PPC (pay per click) advertising strategy to reach new audiences and grow their business. PPC is one of the most effective digital marketing tactics businesses can use to get consumers to their website and it can be cost effective when done properly.

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Celebrate Advertising with Bing Ads at Advertising Week

Beginning September 26th through the 30th in New York City, Bing Ads is pleased to sponsor the annual Advertising Week event, a global celebration of advertising. With over 10,000 registered delegates attending, Bing Ads is proud to play a key role in the event, from our Bing Stage @ 11 Times Square, to seminars, special events and the Bing Live! Concert.

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