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Neha Mohan

Program manager, Microsoft, Bing Shopping Campaigns


BLOG POSTS BY Neha Mohan

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Back-to-school tips for Bing Shopping Campaigns

It’s almost back-to-school season, so don’t miss out on this great opportunity to get more retail traffic to your site. Learn the tips and tricks to get your Bing shopping campaigns ready with the latest feature rollouts – including new reporting functionality, Enhance CPC for BSC, the new Bing shopping experience, and Local Inventory Ads.

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Auto-tagging comes to Bing Shopping Campaigns

Yesterday, we touched on new tracking parameters that you can start taking advantage of for your landing page URLs to gain additional insights on your clicks. To continue to improve the way that Bing Ads manages your URLs, we’ve also rolled out widened support of auto-tagging to two ad products. With auto-tagging support for Bing Shopping Campaigns and Image Extensions, you can finally say goodbye to manually tagging landing page URLs for these features. We’ll cover more in depth what is changed...

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Product Ads campaigns: Transition plan

With the release and success of Bing Shopping Campaigns — a new and optimal way to manage your Product Ads — the next few months will bring you a series of phased stages to help you transition away from the old method of managing Product Ads. We’re excited to offer Bing Shopping Campaigns to help you connect with valuable customers in easier ways. With Bing Shopping Campaigns, you’ll save time and allocate your budgets more precisely with improved conveniences like enhanced reporting right down...

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