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Steve Sirich

General Manager, Marketing Microsoft Search Advertising


BLOG POSTS BY Steve Sirich

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AI delivers deeper consumer connections

Microsoft and Bing are at the forefront of delivering on more Intelligent search, utilizing AI and machine learning for more relevant consumer experiences and personalized and engaging advertising on the Bing Network. Advertisers and agencies will benefit from the investments and advancements that will define search going forward and its role in growing consumer connections.

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Announcing the expanded #BingPartner Program

As Bing gains momentum and the Bing Network grows around the globe with 31.9% share in the United States, 23.3% in the United Kingdom and 14.1% in Australia Microsoft, Bing's open partnership approach continues to foster valuable business collaboration with agencies, technology partners and SMB partners to achieve more together.

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Bing Ads Next 4.0

Today we hosted the fourth Bing Ads Next. This is a unique event we have been delighted to host annually on the campus of Microsoft in Redmond, Washington with a number of top thought leaders, influencers and friends of Bing. Here at Bing Ads, we relish the opportunity to openly partner with the industry at events like this to evolve the development of our search advertising platform that increasingly empowers businesses to be successful.

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