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AI delivers deeper consumer connections

Microsoft and Bing are at the forefront of delivering on more Intelligent search, utilizing AI and machine learning for more relevant consumer experiences and personalized and engaging advertising on the Bing Network. Advertisers and agencies will benefit from the investments and advancements that will define search going forward and its role in growing consumer connections.

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Improved bid adjustment controls for auto-bidding

All manual bid adjustments – such as location, remarketing, device, time of day, day of week, and demographic – will be used to inform our automated bidding decisions from now on. This was based on feedback customers provided shortly after the release of the Maximize Clicks bidding strategy, but will apply to all current and future bid strategies.

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