You can now view competitive metrics inline for all of your search campaigns, right from the campaign grid.

We are excited to let you know that we have made some usability and performance improvements in this release based on your feedback. Read on to learn more.

The ability to target audiences is the #1 reason advertisers give for shifting spend between publishers or channels. Our advertisers want to leverage more customer data so they can target the right users with the right, personalized offers. With In-Market Audiences, you can save time and reach more customers. In-Market Audiences are curated lists of users that have been determined to be in-market for a particular purchase category based on user signals across Bing, MSN and other Microsoft services. Custom Audiences is a type of remarketing list that is generated using your own customer data to create richer user segments. When your data platform manager (DMP) connects into our new Custom Audiences feature, you can import your Custom Audiences segments into Bing Ads for search remarketing.

We are updating bid adjustments for Desktop devices. Read on to find out how.

We are deprecating Content Network and Content Ads in the US market.