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AI delivers deeper consumer connections

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Today at an event in San Francisco, Harry Shum, executive vice president of AI and Research at Microsoft announced new Intelligent search features in Bing with artificial intelligence (AI) and machine learning, to give people answers faster, deliver more comprehensive and complete information, and enable people to interact more conversationally with Bing search. 

AI has been a part of search technology since inception, leveraging machine reading comprehension to analyze billions of documents to understand the web and help people more quickly and confidently get the answers they are searching for.  Microsoft’s commitment to infusing AI into all its core products and services to amplify human ingenuity is fueling Bing’s data index of 2.5 billion entities and machine learning capabilities to lead the industry in delivering more Intelligent search. Harnessing this data while applying machine learning techniques allows Bing to deliver more personalized consumer experiences and advertisers to make deeper consumer connections.

New Bing Intelligent search features

Bing’s new Intelligent search features will help people save time and money.   The new intelligent answers feature will answer concrete or factual queries with a summary and validation from many sources, rather than just one, including different perspectives from reputable sources at the top of the results page. If there are multiple ways to answer a question, a carousel of summarized answers, will appear, saving people time from searching one blue link to another.

A key element of intelligent answers is bringing together different sources of knowledge, like the wisdom of the crowd, to help people make decisions. Today, Bing announced a new partnership with Reddit, an online community of 330M monthly active users, to bring information from the Reddit community, which generates 2.5M comments daily to Bing.
 
Conversational search is increasing in popularity with people using personal digital assistants like Cortana. We often hear that search would be easier if only Bing could complete people’s sentences.  Expertise in web scale mining of billions of documents and powering Cortana and Conversational AI chatbots like Xiaoice and Zo, Bing has created a new way to search that is interactive and can build on peoples’ previous searches to deliver the best answer. Now when people search for specific topics like tech, health and more, in the future Bing, if needed, will ask clarifying questions to better refine their search.

Harry Shum also shared today in more detail, Bing’s advanced image search.  Bing's image search leverages AI through computer vision and object recognition to give people more ways to find what they’re looking for, allowing people to search within an image to find related products.
The infusion of AI into Bing search goes beyond just search queries and results to helping advertisers, agencies and small businesses connect to the people who matter to them and transform their marketing through the intelligence of Bing. 

Intelligent Ad Solutions

The Bing Network reaches over 500M1 unique searchers worldwide and combines search history with many other signals such as Microsoft ID, domain preferences and product preferences to have one of the largest Audience Intelligence Graphs of user behavior.  Harnessing this data using AI and applying machine learning, enables Bing to deliver intelligent and personalized audience targeting, campaign optimization tools and more customized ad experiences.  Bing's In-market audience targeting solution uses predictive intelligence to identify people who have shown purchase intent signals across many verticals and product categories.  This deeper level of targeting has produced amazing results for advertisers, with increases in click-thru rates of 28% and 48% higher conversion rates2.
 
Through Dynamic search ads, Bing identifies searchers intent and dynamically creates an ad to take advantage of those searches and sends the person to the most relevant page on the advertiser's site. With auto-bidding, an optimization tool, Bing can fully manage customers' bids in real time, based on a wide set of useful platform signals, optimizing an advertising campaign based on advertiser objectives such as enhanced CPC, maximize clicks, and maximize conversions under budget constraints.
 
Microsoft is leading the market in chatbots with the Azure Bot Service. There are over 240,000 developers who have registered to build bots with the framework. These chatbots can be leveraged in Bing search results as well as promoted to millions of people through Bing chatbot extensions, recently announced as a pilot program to Bing advertisers.  Chatbots create opportunities for advertisers to make deeper consumer connections by serving up relevant and useful experiences in Bing search.
 
Microsoft and Bing are at the forefront of delivering on more Intelligent search, utilizing AI and machine learning for more relevant consumer experiences and personalized and engaging advertising on the Bing Network.  Advertisers and agencies will benefit from the investments and advancements that will define search going forward and its role in growing consumer connections.
 
1). Estimated based on comScore (custom) Sep. 2017. The Bing Network includes Microsoft core search sites, Yahoo (Bing powered) sites and AOL core search sites.
2).  Microsoft internal data; pilot performance data from verticals including Travel, Autos and Financial Services using “bid only” targeting on Bing owned and operated traffic, July 2017.