When unexpected performance changes happen within your account, the first question to ask is always “why?” But you shouldn't have to spend your valuable time doing detective work to get the answers. To help you find this information more easily, Bing Ads is pleased to announce the global availability of AI-powered performance insights. Performance insights bring you the built-in capability to dig into the data and access the valuable information you need to make the best decisions for your business.
How performance insights can help you
With performance insights, when a significant or unexpected change in your account performance is detected, Bing Ads’ machine learning automatically attempts to identify why it happened and proactively inform you. Let’s look at an example:
Performance insight popup card displayed with weekly click performance chart.
In this example, an advertiser is reviewing their weekly click performance. We can see that a performance insight is available via the insight light bulb icon, corresponding to the same day a spike in clicks occurred. After clicking on the light bulb, a popup card is revealed to explain why this spike in clicks occurred and any potential follow up actions that you can take. In this insight, we can drill down to expand the list of Keywords
in question, navigate to Change History
to review the specific changes, or view opportunities on how bids could be further tailored to increase click performance:
Popup card showing performance insight details.
Performance insights are currently available in two spots of the interface: 1) your Daily
performance at the account level and 2) for click and impression KPIs. You’ll see an insight appear on your Bing Ads online performance chart if a significant change in performance occurred and Bing Ads is able to determine why.
Should you wish to remove this insight from the chart, you can simply click Dismiss this insight
. Feedback can also be provided inline to help Bing Ads further improve the quality of the feature:
Performance insights feedback submission window.
We’re excited to hear your feedback and how performance insights are helping save you time. In addition to providing feedback within Bing Ads online, we also encourage you to reach out to your Bing Ads account manager or directly to us at firstname.lastname@example.org