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Bing Shopping Campaigns is now available to all U.S. customers

Bing Shopping Campaigns (BSC) beta was launched in April to participating advertisers. Advertisers tested BSC for capabilities that allowed them to organize, track, and manage their Product Ads in a more efficient and optimal manner. Thanks to our participating advertisers who helped to refine and shape the user experience, today, we’re thrilled to announce that Bing Shopping Campaigns is now available to everyone in the U.S.!

Bing Shopping Campaigns will soon become the default campaign type for running your Product Ads on Bing. The traditional way of managing Product Ads will sunset this fall, so be an early adopter and check out all the new functionality that Bing Shopping Campaigns has to offer right away! Not only will you be able to manage your Product Ads more efficiently, but you’ll beat the transition rush later this year.

What is Bing Shopping Campaigns?

Bing Shopping Campaigns is a new campaign type in your UI that makes it easier than ever to advertise your products from the Bing Merchant Center store. It is the latest and greatest way to create and manage Product Ads, streamlining the traditional process so you can get your ads up and running in no time.

How Bing Shopping Campaigns compares to Google

With BSC, we have a ton of new functionality releasing and if you have any questions on what those features are and what is lined up for future releases, have a look at the table below.

bing shopping campaigns

How do I get started with Bing Shopping Campaigns?

Ready to get started? Visit the Bing Shopping Campaigns page here on the Bing Ads site, or else click on the links below to find out more about Bing shopping Campaigns, how to set one up, and guidance and tips for tracking your performance.

Let us know what you think

As always, feel free to reach out to us on Twitter, visit the Bing Ads Feature Suggestion Forum, or email your thoughts on what to include in the next release to Bing Ads Feedback.