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Microsoft Advertising announces the finalists for the 2018 Bing Agency Awards

In honor of the powerful partners who help make Bing successful, we are delighted to announce the finalists for the 2018 Bing Agency Awards. This year our recognition includes our technology partners as well. These key groups deliver outstanding, effective, creative and passionate work for their clients in the Americas. As the search marketing stage evolves, these agencies and technology partners are stepping into the searchlight to ensure their clients are showing up in all the right places, in the most impactful ways.

Saturday Night Live alum Vanessa Bayer will host the event to be held on September 20 at Cipriani in New York. The Bing Agency Awards recognizes advertising agencies and technology partners from across the Americas in 16 categories celebrating individual, team and agency talent. We saw a record number of outstanding submissions from North America and Brazil this year, fanning the competitive flame and opening our eyes to truly remarkable projects. New this year is the Diversity and Inclusion Champion of the Year award, reflecting the value we place on this aspect of our work.
Categories and finalists appear below and a complete list including detailed descriptions of each award is available on the Bing Agency Awards website.

Individual Awards

Bing Ads Trailblazer of the Year  

Awarded to an individual that in an innovative and engaging way evangelizes Bing Ads and drives Bing Ads brand awareness and affinity internally as well as in the industry.  
  • Amanda Merryman – Resolution Media (United States)
  • Amos Ductan – SapientRazorfish (United States)
  • Andrew Martini – Carat (United States)
  • Brad Keeling  - Spark Foundry - Performics Practices Team (United States)
  • Christina Malcolm – iProspect (United States)
  • Greg Aronne  - 360i  (United States)
  • Neky Romero – Wavemaker (United States)
  • Nikki Kuhlman – Jumpfly (United States)

Exec of the Year  

Awarded to an agency executive (in leadership position, with national influence) who has done an exceptional job in championing the Search practice and showed a commitment to partnering with and investing in Bing Ads. 
  • Anthony Koziarski – Resolution Media (United States)
  • Chris D'Onofrio – Mediacom (United States)
  • Jacob Davis - iCrossing (United States)
  • Janel Lavarie – Chacka Marketing (United States)
  • Kerry Curran – Catalyst (United States)
  • Kyle Jackson - Spark Foundry - Performics Practices Team (United States)
  • Lavall Chichester – Mediahub (United States)  
  • Mona Elesseily - Page Zero (Canada)

Agency and team Awards 

Account Team of the Year 

Awarded to an exemplary account team that partners, engages, and has driven growth and adoption across the year
  • AT&T - Hearts & Science (United States)
  • Audi – Resolution Media (United States)
  • Dell – Mediacom (United States)
  • Hulu - Reprise (United States)
  • Humana- iCrossing (United States)
  • IKEA – Wavemaker (United States)
  • Samsung - Team One Samsung (United States)
  • Weight Watchers – Horizon Media (United States)

Apex Award

Awarded to the agency with the largest growth of its Bing Ads spend and product adoption since July 2017.
  • Blue 449 - Performics Practices Team (United States)
  • CMI/Compas (United States)
  • Essence (United States)
  • Havas (United States)
  • Initiative (Canada)
  • Path Interactive (United States)

Audience Excellence

Awarded to the agency or technology partner that showed excellence in leveraging Bing Ads audience products in a smart and innovative way to increase usage of Microsoft Advertising Platforms.
  • Adobe Advertising Cloud (United States)
  • Horizon (United States)
  • iCrossing (United States)
  • iProspect (United States)
  • Publicis Heath Media (United States)
  • Reprise (United States)
  • Resolution Media (United States)
  • Seer Interactive (United States)

Diversity & Inclusion Champion of The Year

Awarded to the agency or technology partner demonstrating the strongest commitment to diversity and inclusion, both in the day-to-day, as well as through specific activities and initiatives.
  • Matchcraft (United States)
  • Merkle (United States)
  • Raccoon (Brazil)
  • Spark Foundry - Performics Practices Team (United States)
  • The Search Agency (United States)

Growth Hacker of The Year

Awarded to an agency or technology partner who demonstrated innovative and growth hacking usage of Bing Ads tools, products, insights and solutions.
  • Blue 449 - Performics Practices Team (United States)
  • Horizon (United States)
  • iCrossing (United States)
  • iProspect (United States)
  • PMX (United States)
  • Rise Interactive (United States)
  • Spark Foundry - Performics Practices Team (United States)

Independent Agency of the Year  

Awarded to an independent agency that engages with Bing Ads in partnership, grows its Bing Ads spend and product adoption, and exhibits ingenuity and creativity around product application and optimization.  
  • Agency Within (United States)
  • Elite SEM (United States)
  • Jellyfish (United States)
  • Metric Theory (United States)
  • NetElixir (United States)
  • Path Interactive (United States)
  • Rise Interactive (United States)
  • WPromote (United States)

Partner of the Year  

Awarded to an agency that engages with Bing Ads in true partnership
  • Cadastra (Brazil)
  • CPC Strategy (United States)
  • Essence Global (United States)
  • iCrossing (United States)
  • iProspect (Canada)
  • Performics Practices Team (United States)
  • Mediacom (United States)
  • Resolution Media (United States)

Philanthropist of the Year  

Awarded to the agency that demonstrates commitment to charitable organizations, in the day-to-day as well as through specific activities and donations.  
  • Carmichael Lync (United States)
  • Elite SEM (United States)
  • Page Zero (Canada)
  • Sandbox (United States)
  • Seer Interactive (United States)

Accreditation champion of the year

Based on the Bing Ads March Match Up contest, we are recognizing the hard work required to study for and take the Bing Ads Accreditation test. Winners are Resolution Media (United States), iCrossing (United States) and iProspect (Canada).

Lifetime achiever of the year, agency of the year Brazil, agency of the year Canada, agency of the year United States and Technology Partner of the year will be awarded at the Bing Agency Awards.

Congratulations to all our finalists and we look forward to celebrating with our finalists and winners at the Bing Agency Awards on 20th September 2018. Learn more about this event today.